ipro 356: plug-in hybrid electric vehicle - Community List - Illinois ...

Isopomoto IIT EnPRO-356, Fall 2006
Not Chevy, 0.83%
Not American,
1.67%
Saturn, 2.50%
Other, 2.50%
Not Ford, 2.50%
German, 3.33%
American, 3.33%
GM, 4.17%
Chrysler, 5.00%
Chevy, 5.83%
1.67%
2.50%
3.33%
4.17%
6.67%
Doesn't matter,
32.50%
Japanese, 6.67%
28
Ford, 6.67%
Figure 6: Manufacturer preferences
9.17%
10.83%
48.33%
13.33%
15.00%
Toyota, 23.33%
Honda, 10.83%
18.33%
15.83%
Fuel, Efficiency Maintenance, Repair, Quality, Reliability
Safety Luxury, Features, Comfort, Smooth ride
Cost, Resale value, Warranty, Economy Fast, Speed, Engine, Power, Performance
Look, Style, Aesthetic, Design Size, Space, Durability, Utility, 4WD
Functionality, Practicality, Small Longevity, Lifespan, Endurance
Emission, Ecological, Environmental Japanese
Figure 7: Most sought after qualities
32.5% say the manufacturer of the vehicle doesn‘t matter (see figure 6)
23.3% say they would most likely buy from Toyota (see figure 6)
48.3% listed fuel economy and efficiency as important (see figure 7)
18.3% listed reliability as important (see figure 7)