ipro 356: plug-in hybrid electric vehicle - Community List - Illinois ...
ipro 356: plug-in hybrid electric vehicle - Community List - Illinois ...
ipro 356: plug-in hybrid electric vehicle - Community List - Illinois ...
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Isopomoto IIT EnPRO-<strong>356</strong>, Fall 2006<br />
2.6 Competitor Analysis<br />
As with any start-up firm, Isopomoto faces competition. Through an <strong>in</strong>itial<br />
analysis, we have identified seven competitors. These are identified <strong>in</strong>dividually, below,<br />
and cost and efficiency data are summarized <strong>in</strong> figure 8.<br />
Miles Per Gallon(mpg)<br />
140<br />
120<br />
100<br />
80<br />
60<br />
40<br />
20<br />
0<br />
124.3<br />
35,225<br />
33,715 34,225<br />
Isopomoto<br />
EnergyCS/Edrive<br />
Comparison of Fuel Economy to Cost<br />
112 100.6<br />
: Plug-<strong>in</strong> <strong>hybrid</strong><br />
: Hybrid<br />
: Hybrid – SUV<br />
: Hybrid - truck<br />
Cost of Product Fuel Impovement - city(mpg)<br />
Hymotion - L5<br />
Hymotion - L12<br />
lexus GS450<br />
honda accord<br />
honda civic<br />
honda <strong>in</strong>sight<br />
toyota camry<br />
toyota prius<br />
lexus 400h<br />
ford escape<br />
mercury mar<strong>in</strong>er<br />
saturn vue<br />
29<br />
toyota highlander<br />
chevolet silverado1500<br />
GMC sierra<br />
chevolet silverado1500<br />
GMC sierra<br />
Figure 8: Isopomoto versus Competitors on Product Cost and Fuel Economy<br />
2.6.1 EnergyCS and EDrive Systems, LLC.<br />
60,000<br />
50,000<br />
40,000<br />
30,000<br />
20,000<br />
10,000<br />
The PHEV Toyota Prius was eng<strong>in</strong>eered and developed at EnergyCS with support<br />
from EDrive Systems, LLC and Valence Technologies. EDrive plans to beg<strong>in</strong> sell<strong>in</strong>g its<br />
conversions <strong>in</strong> the summer of 2006, and is target<strong>in</strong>g a price range of $10,000 to $12,000;<br />
on top of the price of the Toyota Prius which is $21,725 (MSRP). This puts the f<strong>in</strong>al<br />
price tag well <strong>in</strong>to the range of conventional luxury cars.<br />
0<br />
Cost of Vehicle($)
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