Growth strategies in retail banking Study - Roland Berger
Growth strategies in retail banking Study - Roland Berger
Growth strategies in retail banking Study - Roland Berger
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STRATEGY<br />
Most banks offer universal services, but specialist<br />
and niche players have also proven successful…<br />
Market Position<strong>in</strong>g– CEE examples<br />
Broad<br />
Product<br />
portfolio<br />
Narrow<br />
Focused player Universal<br />
C D<br />
A B<br />
Niche player Product Specialist<br />
Narrow Distribution channel/segment Broad<br />
Comments<br />
A Niche player, with focus on few<br />
products and/or distribution<br />
channels with competitive advantage<br />
B Product specialist, with focus on<br />
few products, but extensive,<br />
<strong>in</strong>novative distribution channels<br />
C Focused player, on distribution<br />
channel/client segments with broad<br />
product portfolio<br />
D Universal bank, with a wide range<br />
of products and distribution channels<br />
VIE-1789-90000-017-415<br />
15
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