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Growth strategies in retail banking Study - Roland Berger

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The CEE bank<strong>in</strong>g market has experienced three<br />

dist<strong>in</strong>ct phases<br />

Banks<br />

Customers<br />

Foundation 1990-1995<br />

Countries start build<strong>in</strong>g full<br />

function<strong>in</strong>g bank<strong>in</strong>g sector<br />

Foreign <strong>in</strong>vestors start<br />

enter<strong>in</strong>g the market<br />

Market focus on corporate<br />

bank<strong>in</strong>g<br />

Consumer bank<strong>in</strong>g market<br />

still immature<br />

Privatization 1995-2000 Consolidation 2001-...<br />

Privatization of state<br />

owned banks<br />

Foreign banks start buy<strong>in</strong>g<br />

local banks<br />

Bankruptcy of some new<br />

local banks<br />

Competition <strong>in</strong> corporate<br />

bank<strong>in</strong>g <strong>in</strong>creases<br />

Retail bank<strong>in</strong>g market<br />

develops<br />

Competition heats up, especially from<br />

foreign players<br />

Markets are "underbanked" <strong>in</strong><br />

capitalization and product penetration<br />

International banks start to review<br />

their CEE strategy<br />

Corporate bank<strong>in</strong>g market becomes<br />

mature<br />

SME market segment starts fast<br />

development<br />

Huge potential perceived <strong>in</strong> <strong>retail</strong><br />

lend<strong>in</strong>g market and <strong>in</strong>vestment fund<br />

bus<strong>in</strong>ess<br />

Phase 1 Phase 2 Phase 3<br />

VIE-1789-90000-017-415<br />

4

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