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Growth strategies in retail banking Study - Roland Berger

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DISTRIBUTION<br />

10% of all mortgage loans <strong>in</strong> the Polish market were<br />

granted by <strong>in</strong>termediation of Expander <strong>in</strong> 2004<br />

Expander: Independent F<strong>in</strong>ancial<br />

Intermediary<br />

Offer covers 90%<br />

mortgage<br />

loans <strong>in</strong> Poland<br />

Cooperation with<br />

20<br />

banks and 70<br />

<strong>in</strong>vestment funds<br />

Value of loans <strong>in</strong><br />

2004 USD 400 m<br />

21 branches<br />

<strong>in</strong> 13 cities;<br />

4 years on the<br />

market<br />

Average loan<br />

USD 40.000<br />

120 f<strong>in</strong>ancial<br />

consultants<br />

Comments<br />

Expander offers a full range of sales services<br />

for deposits, <strong>in</strong>surance and mortgage loans:<br />

<strong>in</strong> 2004 10% of all mortgage loans were<br />

granted by Expander<br />

It started <strong>in</strong> 2000 as an <strong>in</strong>ternet portal as the<br />

only distribution channel, evolv<strong>in</strong>g <strong>in</strong>to a<br />

traditional branch network of 23 outlets <strong>in</strong><br />

2005<br />

Expander was bought by the General Electric<br />

group <strong>in</strong> 2003<br />

Ma<strong>in</strong>ly middle class liv<strong>in</strong>g <strong>in</strong> big cities has<br />

used the services of Expander and its<br />

competitor "Open F<strong>in</strong>ance"; people with<br />

average salary for Poland (about USD 600)<br />

use their services<br />

VIE-1789-90000-017-415<br />

25

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