Growth strategies in retail banking Study - Roland Berger
Growth strategies in retail banking Study - Roland Berger
Growth strategies in retail banking Study - Roland Berger
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
DISTRIBUTION<br />
Eurobank has a "Supermarket-Bank<strong>in</strong>g" branch<br />
format – small sales outlets <strong>in</strong> high traffic locations<br />
Example "m<strong>in</strong>i-office" Configuration "m<strong>in</strong>i-office"<br />
Information material<br />
ATM Sales person<br />
Needed space: 8-12 m 2<br />
ATM (about 50% with deposit function)<br />
2 work places with computer network access<br />
Place to provide <strong>in</strong>formation material<br />
Located <strong>in</strong> places with high visitor rate<br />
(supermarkets, shopp<strong>in</strong>g centers …)<br />
High market<strong>in</strong>g support of EUR 15 m (2004)<br />
resulted <strong>in</strong> >300,000 clients <strong>in</strong> 2 years<br />
Investments per "m<strong>in</strong>i-office"<br />
ATM with deposit function USD 15,000<br />
ATM without deposit function about USD<br />
5,000<br />
Other equipment for the office about USD<br />
15,000<br />
VIE-1789-90000-017-415<br />
24
Change language