Growth strategies in retail banking Study - Roland Berger
Growth strategies in retail banking Study - Roland Berger
Growth strategies in retail banking Study - Roland Berger
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Key success factors<br />
1<br />
Strategy<br />
Position<strong>in</strong>g: Universal or<br />
niche bank?<br />
2 Distribution<br />
Alternative channels<br />
Network optimization and<br />
expansion<br />
3 Market<strong>in</strong>g & Sales<br />
effectiveness<br />
Market<strong>in</strong>g/ Communication<br />
Cross Sell<strong>in</strong>g<br />
Sales empowerment<br />
VIE-1789-90000-017-415<br />
22
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