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227/08 Social challanges s the basis for foresight - Gaia

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government should improve environment <strong>for</strong><br />

business startups (54 %) as well as human resources<br />

development and education (50 %).<br />

O<strong>the</strong>r important policy measures were considered<br />

to be streng<strong>the</strong>ning industry-academic government<br />

and interdisciplinary collaboration (46<br />

%) and internationalization of R&D activities (44<br />

%). Tightened or new regulations of support<br />

through taxation, subsidies and procurement<br />

were not considered relevant policy measures <strong>for</strong><br />

this <strong>the</strong>me.<br />

Statements<br />

This chapter examines main statements, which<br />

can be implemented in a short period of time or<br />

which will take a significantly long time to be implemented.<br />

Additionally statements, which have<br />

had a short and long gap between technical realization<br />

and social application, are examined. The<br />

focus is on medians but dispersions are also<br />

partly examined.<br />

Systems capable of identifying online content<br />

harmful to young people was a statement, which<br />

was considered to be soonest socially applied<br />

(2010). O<strong>the</strong>r statements which were considered<br />

to be implemented and socially applied within <strong>the</strong><br />

next 5 years were media devices at home, which<br />

can be controlled through single user interface<br />

(2012) and a widely application of different 2 D<br />

barcodes of suchlike technologies which can be<br />

read by a mobile phone or o<strong>the</strong>r mobile terminals<br />

(2013).<br />

According to <strong>the</strong> respondents, long-term challenges<br />

were e.g. technologies allowing computers<br />

to electrically and magnetically read in<strong>for</strong>mation<br />

in <strong>the</strong> human brain. This was not thought to<br />

be realized be<strong>for</strong>e 2036, which was beyond <strong>the</strong><br />

timeline of <strong>the</strong> focus of <strong>the</strong> Consumers, media<br />

and digital convergence – <strong>the</strong>me. O<strong>the</strong>r bigger issues<br />

with a similar timeline were o<strong>the</strong>r statements<br />

related to <strong>the</strong> human brain such as “Discovery of<br />

a mechanism <strong>for</strong> <strong>the</strong> human brain to directly receive<br />

a greater amount of in<strong>for</strong>mation faster<br />

70<br />

by means of systems o<strong>the</strong>r than <strong>the</strong> visual (text)<br />

and auditory (sound) systems” and “An external<br />

brain function system that is wearable and operable<br />

through a natural interface and can store general<br />

knowledge like dictionaries as well as a large<br />

amount of personal knowledge, experience, and<br />

in<strong>for</strong>mation to extend and enhance <strong>the</strong> brain’s<br />

memory function.”.<br />

Statements, which had a short gap between technical<br />

realization and social application were<br />

among o<strong>the</strong>rs systems capable of identifying online<br />

content harmful to young people (technical<br />

2010, social 2012) and technologies that allow<br />

utilizing networked, but heterogeneous, global<br />

in<strong>for</strong>mation sources like an encyclopaedias<br />

(technical 2012, social 2014). Additionally, portable<br />

conservation devices that allow people with<br />

disabilities to convert <strong>the</strong>ir thought into speech<br />

was considered quickly socially applicable after<br />

its technical realization but this was though considered<br />

to be implemented only in 2020-22.<br />

Several statements had a long gap between <strong>the</strong>ir<br />

technical realization and social application. This<br />

means that technology might even be already<br />

available but its wider application among society<br />

takes time. Such cases could be found in each<br />

area. The difference between <strong>the</strong> technical realization<br />

and <strong>the</strong> social application of <strong>the</strong> statement<br />

“Mobile electronic devices will substitute majority<br />

of printed books in fiction” was particularly<br />

significant with a 16 year gap. Respondents did<br />

not also believe that half of working people<br />

would work remotely from home or o<strong>the</strong>r places<br />

using virtual technologies in <strong>the</strong> coming years despite<br />

that <strong>the</strong> median of its technical realization is<br />

2010. Respondents considered its social application<br />

to realize only 10 years later. Ano<strong>the</strong>r case of<br />

slow social application compared to its possibility<br />

of technical realization is artificial intelligence<br />

chips, which would be capable of understanding<br />

human feelings from facial expression.<br />

According to respondents, its technical realization<br />

could be possible in 2014 but social realization<br />

not until 2022.

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