227/08 Social challanges s the basis for foresight - Gaia

Area 2: Media convergence and media industry
Statements
M2.1 In TV and other broadcasting media, advertising material can be adapted to
individual viewers.
M2.2 In such fields as art, theater, cinema, music, and literature, there are artistic
activities whose viability is threatened due to a very small consumer population.
Such small-scale artistic activities can be made economically viable not by increasing
the
M2.3 Traditional and participatory media have largely integrated and half of the
content in a national newspaper is produced by the readers.
M2.4 Use of on-demand TV exceeds the use of broadcasting TV.
M2.5 Significant share of TV content is watched on mobile terminals.
M2.6 A high-resolution video distribution system that allows searching through
and distribution of TV, film, and music archives of the past few years.
M2.7 Electronic media applications, e.g. voice, can be integrated in paper based
products and it is possible to produce these in large amounts quickly.
M2.8 Mobile electronic devices will substitute majority of printed books in fiction.
M2.9 2 D barcodes or RFID or suchlike, which can be read by a mobile phone or
other mobile terminal, are widely used in different applications.
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