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227/08 Social challanges s the basis for foresight - Gaia

227/08 Social challanges s the basis for foresight - Gaia

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94<br />

Time of technical realization (red squares) and social application (blue circles).<br />

The middle point represents median value and <strong>the</strong> start and <strong>the</strong> end points<br />

quartiles.<br />

M2.1 In TV and o<strong>the</strong>r broadcasting media, advertising material<br />

can be adapted to individual viewers.<br />

M2.2 In such fields as art, <strong>the</strong>ater, cinema, music, and literature,<br />

<strong>the</strong>re are artistic activities whose viability is threatened due to<br />

a very small consumer population. Such small scale...<br />

M2.3 Traditional and participatory media have largely<br />

!<br />

integrated<br />

and half of <strong>the</strong> content in a national newspaper is produced<br />

by <strong>the</strong> readers.<br />

M2.4 Use of on-demand TV exceeds <strong>the</strong> use of broadcasting TV.<br />

M2.5 Significant share of TV content is watched<br />

on mobile terminals.<br />

M2.6 A high-resolution video distribution system that<br />

allows searching through and distribution of TV, film,<br />

and music archives of <strong>the</strong> past few years.<br />

M2.7 Electronic media applications, e.g. voice, can be integrated<br />

in paper based products and it is possible to produce<br />

<strong>the</strong>se in large amounts quickly.<br />

M2.8 Mobile electronic devices will substitute majority of<br />

printed books in fiction.<br />

M2.9 2 D barcodes or RFID or suchlike, which can be read by<br />

a mobile phone or o<strong>the</strong>r mobile terminal, are widely<br />

used in different applications.<br />

What is <strong>the</strong> level of your expertise in this area?<br />

Number of question respondents: 48 (avg: 3)<br />

Everyday knowlegde (in<strong>for</strong>mation<br />

from newspapers etc.)<br />

Good knowledge in some of<br />

<strong>the</strong> questions in this area<br />

Good knowledge in most <strong>the</strong><br />

questions in this area<br />

Expert of active agent in some of<br />

<strong>the</strong> questions in this area<br />

Expert of active agent in most <strong>the</strong><br />

questions in this area<br />

Do not know<br />

2005 2010 2015 2020 2025 2030 2035<br />

8,3%<br />

27,1%<br />

29,2%<br />

27,1%<br />

8,3%<br />

0%<br />

4<br />

13<br />

14<br />

13<br />

4<br />

0

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