Conference Magazine - GoingPublic.de - Deutsches Eigenkapitalforum

Capital Seeking Companies
The new weapon for e-commerce
Profile
Founded in 2008
Number of employees 40
Equity (in EUR million) 1.5
Financing needs (in EUR million) 5
Positive result from 2011
Revenues in 2010 (in EUR million) 1.7
Revenues in 2011 (in EUR million) 5
Revenues in 2012 (e) (in EUR million) 7
Revenues in 2013 (e) (in EUR million) 14
Contact
Contact person Dipl. Kfm. Andreas Reiffen
Phone +49-(0) 8 51-21 37 28-0
E-mail info@crealytics.de
Website www.crealytics.de
Address Brunngasse 1
94032 Passau
Germany
Business field
With camato, crealytics is setting new standards in PPC
advertising. The problem: PPC campaigns require a perfect
match between the keyword, ad and landing page. Specialists
have to perform preservative tasks manually – for
millions of keywords. The solution: camato is a tool for
first-class AdWords campaigns. It processes mor than
100,000 keywords and ads of top quality with just a few
clicks. Customers benefit from higher campaign quality
with lower CPCs, as well as broader keyword coverage with
the same amount of time and effort. camato is the ideal
complement to bid management tools.
Strategic market position
Customers are searching for products on Google, while
shops are seeking to accommodate this demand and sell
their products. PPC advertising could be as simple as that if
there weren’t millions of potential keywords in the way!
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crealytics GmbH
Software
Advertisers have limited human resources and therefore
cannot find perfectly matching ads and landing pages for
every relevant keyword. Without these technical obstacles
in matching supply and demand, shops could acquire more
customers and Google could generate more revenue.
crealytics tackles this problem at its roots, while competitors
are thus far focusing on the existing system. camato
guarantees a smooth PPC campaign set-up process. Keywords,
ads and matching landing pages will no longer be a
limiting factor in the PPC process. Google itself indicates
that crealytics is on the right track with its strategy: Product
Listing Ads, Broad Matches or Google Labels are just a few
examples of Google’s intention to abandon keywords as
the basis of PPC advertising.
Management
Andreas Reiffen (founder
and CEO): PPC specialist,
with more than five years’
market experience; Daniel
Trost (CSO): specialist in
sales and marketing, 10
years’ experience in selling
software and services;
Christof König (founder
and MD): software architect,
database engineer, more
than four years’ experience
in PPC advertising; Frank
Janisch (CTO): 15 years’ IT
experience, experience in
web product development
Andreas Reiffen, CEO
Planned investment, shareholders / investors
Shareholders / investors: Financing needs: EUR 5 million,
Investors: LBBW Venture Capital, High-Tech Gründerfonds,
Mountain Super Angel, Technologie Seed, Beteiligungsfonds
Bayern, Clusterfonds EFRE Bayern, Chancenkapitalfonds
der KSK Biberach