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Conference Magazine - GoingPublic.de - Deutsches Eigenkapitalforum

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Special: CSR<br />

Energy management<br />

A requirement for successful long-term corporate management<br />

Energy efficiency: a key factor for competitiveness<br />

For production companies operating in Central Europe, the<br />

energy efficiency levels attained so far have provi<strong>de</strong>d<br />

much-nee<strong>de</strong>d protection from the low personnel costs in<br />

the BRIC states. The more energy costs have risen, the<br />

more energy-efficient plants have helped to compensate<br />

for these lower personnel costs. This position is now at risk<br />

of being lost. As a result of strong economic growth in the<br />

BRIC states, a lot of capital has been invested in new (and<br />

therefore generally more efficient) plants. Consequently,<br />

market participants in these countries increasingly have<br />

more efficient plants at their disposal AND lower personnel<br />

costs. For companies operating in the Central European<br />

Area, the challenge therefore lies in raising their energy efficiency<br />

levels above the average as a way of retaining their<br />

competitive edge. Some companies believe they need to<br />

increase their efficiency levels by 5% to 6% a year in or<strong>de</strong>r<br />

to remain competitive in the long term. This is consi<strong>de</strong>rably<br />

more than stated in the European Energy Efficiency Directive,<br />

for example.<br />

How will companies be able to keep energy costs<br />

down in 10 to 20 years?<br />

The <strong>de</strong>mand for energy is rising the world over; in<strong>de</strong>ed, certain<br />

countries are phasing out nuclear power and supply<br />

structures are shifting dramatically. This has ma<strong>de</strong> price<br />

increases and supply bottlenecks a realistic scenario. Companies<br />

that are taking a strategic approach to issues, such as<br />

how to secure the long-term provision of cost-effective energy,<br />

have not only reduced their vulnerability. In the process,<br />

many have also come across new upcoming business areas.<br />

Carbon Disclosure Project creates energy transparency<br />

The Carbon Disclosure Project (CDP) was originally the<br />

brainchild of several international investors who wanted to<br />

gain easy access to information on carbon exposure from<br />

listed companies. As CO 2 emissions are generally closely<br />

linked to energy consumption, the CDP also emerged as a<br />

platform for obtaining information on companies’ energy<br />

performance.<br />

Page 78 <strong>Deutsches</strong> <strong>Eigenkapitalforum</strong> 2012<br />

Andreas von Sal<strong>de</strong>rn is Executive<br />

Director of Climate Change and Sustainability<br />

Services. Prior to joining<br />

Ernst & Young he was foun<strong>de</strong>r and<br />

CEO of ESolutions and Managing<br />

Director at PricewaterhouseCoopers<br />

Environmental Consulting, as well as<br />

Managing Director at Arthur D. Little<br />

International Environmental Certification.<br />

Andreas von Sal<strong>de</strong>rn, Executive Director,<br />

Ernst & Young Climate Change and<br />

Sustainability Services, Germany<br />

Increasing call for certified energy management<br />

systems<br />

Companies in a number of countries must face the<br />

challenge of energy costs rising above the international<br />

average. In some cases, taxes and charges make up more<br />

than 40% of energy costs. It is therefore of vital importance<br />

that action is taken to optimise these charges.<br />

Germany, for example, is granting extensive tax relief, such<br />

as balancing tax payments or exemption from the renewable<br />

energy surcharge. These relief measures are becoming<br />

increasingly conditional on the existence of certified energy<br />

management systems, e.g. pursuant to ISO 50001, which<br />

must now be expan<strong>de</strong>d or adjusted.<br />

Holistic approach for i<strong>de</strong>ntifying potential<br />

Energy management systems should not merely concentrate<br />

on how to “manage” and minimise current energy<br />

consumption. More importantly, a holistic approach must<br />

be taken that not only goes beyond the formal requirements<br />

of the standards, but also incorporates strategic aspects,<br />

such as integration into product and process <strong>de</strong>velopment<br />

through to making optimum use of tax relief and subsidy<br />

opportunities. When planning any new investment, energysaving<br />

measures must be taken into particular consi<strong>de</strong>ra-

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