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Conference Magazine - GoingPublic.de - Deutsches Eigenkapitalforum

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Phases of an IPO<br />

Figure 3: Phases of an IPO<br />

Phase 1:<br />

Planning and preparation<br />

Initial consulting with<br />

Deutsche Börse<br />

Formation of an IPO team<br />

within the company<br />

Selection of advisors<br />

(e.g. Deutsche Börse Listing<br />

Partner ® )<br />

Selection of the syndicate<br />

bank<br />

Establishment of legal<br />

preconditions within the<br />

company<br />

Source: Deutsche Börse AG<br />

efficient and cost-effective access to the capital market for<br />

a listing in Germany.<br />

Financing with <strong>de</strong>bt capital<br />

Exchange-listed corporate bonds are a source of <strong>de</strong>bt<br />

capital, in which companies have a greater say on the transaction<br />

compared to classic <strong>de</strong>bt financing through banks. No<br />

voting rights are granted when issuing corporate bonds. Corporate<br />

bonds are issued at Deutsche Börse via Xetra, either<br />

in the Prime Standard for Corporate Bonds or in the Entry<br />

Standard for Corporate Bonds. The issuance of corporate<br />

bonds is a quick, easy and cost- effective course of action<br />

that is open to both listed and non-listed companies.<br />

Deutsche Börse actively supports companies in placing<br />

their bonds and ensures that they have access to the network<br />

of private and institutional investors and tra<strong>de</strong>rs, both<br />

domestic and international. The issuance of bonds is a nonpermanent<br />

listing. At the end of the term, which has been<br />

Phase 1:<br />

Planning and preparation<br />

Initial consulting with<br />

Deutsche Börse<br />

Formation of an IBO team<br />

within the company<br />

Selection of advisors<br />

(e.g. Deutsche Börse<br />

Listing Partner ® )<br />

1) May be omitted in exceptional cases<br />

Phase 2:<br />

Structuring<br />

Setting of a timetable<br />

Structuring the bond<br />

Development of a marketing<br />

concept<br />

Preparation of the EU<br />

prospectus<br />

fixed beforehand, the management team can <strong>de</strong>ci<strong>de</strong><br />

whether they want to use this instrument again.<br />

Trading on Xetra<br />

Service<br />

Securities are tra<strong>de</strong>d on Deutsche Börse’s Xetra trading<br />

platform. Xetra is one of the fastest and most efficient trading<br />

systems in the world. Or<strong>de</strong>rs are executed un<strong>de</strong>r<br />

optimum conditions in a central and fully electronic or<strong>de</strong>r<br />

book. Xetra enables tra<strong>de</strong>rs from all over Europe to participate<br />

in trading, regardless of their locations. The system is<br />

constantly being enhanced with new products, new functions<br />

and expansion into new markets. Regulated and<br />

supervised on-exchange trading offers integrity, stability<br />

and safety for all participants – an invaluable advantage<br />

over unregulated off-exchange trading.<br />

Learn more about financing options at Deutsche Börse on<br />

Xetra, Europe’s most efficient cash market:<br />

www.xetra.com/listing_e<br />

Phases to bond issuance in the Entry Standard or Prime Standard for corporate bonds<br />

Figure 4: Phases for bond issuance in the Entry Standard or Prime Standard for Corporate Bonds<br />

1) May be omitted in exceptional cases<br />

Source: Deutsche Börse AG<br />

Phase 2:<br />

Structuring<br />

Setting of a timetable<br />

Preparation of a business<br />

plan and a concept<br />

Conduct due diligence of<br />

relevant business units<br />

Preparation of the EU<br />

prospectus<br />

Phase 3:<br />

Realisation and marketing<br />

Preparation of investor<br />

relations activities<br />

Publishing of EU prospectus<br />

Research<br />

Application for admission<br />

of securities<br />

Roadshow and investor<br />

relations activities<br />

Bookbuilding<br />

Phase 3:<br />

Realisation and marketing<br />

Publication of EU prospectus<br />

Rating 1)<br />

Application for inclusion<br />

Addressing of investors<br />

Subscription period<br />

Phase 4:<br />

Pricing and secondary market<br />

Pricing and allocation<br />

procedure<br />

Initial price auction<br />

Continuous trading<br />

via the Xetra ® electronic<br />

trading system<br />

Phase 4:<br />

Placement and secondary<br />

market<br />

Opportunity for subscription<br />

via subscription tool of<br />

Deutsche Börse; own sales<br />

activities possible<br />

Initial price auction<br />

Continuous trading<br />

via the Xetra ® electronic<br />

trading system<br />

<strong>Deutsches</strong> <strong>Eigenkapitalforum</strong> 2012 Page 175

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