Conference Magazine - GoingPublic.de - Deutsches Eigenkapitalforum

Capital Seeking Companies
Profile
Founded in 2007
Number of employees 15
Equity (in EUR million) -
Financing needs (in EUR million) 2.0
Positive result from -
Revenues in 2010 (in EUR million) -
Revenues in 2011 (in EUR million) -
Revenues in 2012 (e) (in EUR million) -
Revenues in 2013 (e) (in EUR million) -
Contact
Contact person Dipl.Ing. Peter Nowack
Phone +49-(0) 2 21-9 99 98 56-25
E-mail peter.nowack@finocom.de
Website www.placetel.de
Address Gustav-Heinemann-Ufer 58
50968 Cologne
Germany
Business field
Finocom AG is one of the leading cloud specialists in
Germany offering a hosted communication system for
small- and medium-sized enterprises through its product,
placetel.de (www.placetel.de). This IP-Centrex solution is
based on a self-developed and high-scalable telephony
platform. Business customers are able to obtain their complete
phone system from the Placetel cloud products and
services, without having to invest in a traditional hardware
telephone system, which can often be costly. In this way,
clients benefit from a “pay per use” business model, allowing
for effective resource management. In addition to the
dramatic reduction in costs, customers also benefit from a
wide range of unified communication and collaboration
services that work more efficiently in the daily business
environment. More than 15,000 SME customers use
Placetel at present, and a staggering number of new customers
are signing up every day.
Page 142 Deutsches Eigenkapitalforum 2012
finocom AG
Telecommunications services
Strategic market position
The core target group for placetel.de is enterprises with 5 to
50 employees. Amounting to around 3 million companies,
they offer great potential for growth. In this particular market
segment, placetel.de is positioned as the cost leader,
above competitors offering similar services, due to its efficiently
automated processes in areas such as billing, support
and setup. Other highlights include a highly-scalable
telephony platform, an online sale and distribution
approach and wholly-owned technology. Placetel.de operates
with marginal costs, resulting in savings for its users.
Placetel.de offers hosted phone systems in two versions.
Placetel FREE offers complimentary range standard services,
whilst Placetel PROFI provides premium features (such as
fixed mobile integration, eFax, parallel ringing and voicemail)
and support for a wider scope of services upon
payment of a limited fee. Customers can manage all the
Placetel voice services using an intuitive user interface.
Placetel.de is proud to have won the “Mittelstandspreis
2011” award, which underlines its unique position in the
market.
Management
The finocom AG management
team brings more
than 50 years of experience
in the ITC industry to
the company. Peter
Nowack is one of these
individuals. After having
Peter Nowack, CEO Markus Hass, CFO
been responsible for
Deutsche Telekom AG’s first business IP voice service and
spending 21 years with the company both within Germany
and abroad, he became a serial entrepreneur and has enjoyed
several successful exits. The team also includes Italo
Adami, who is responsible for Operations; Marcus Haas,
who is CFO; and Kamran Hedjrat, CTO.
Planned investment, shareholders / investors
Current investors include KfW, Platinum Ventures, Sirius
Venture Partners and Vilitas.