Conference Magazine - GoingPublic.de - Deutsches Eigenkapitalforum

Eurographics AG
Private home construction and furniture
Profile
Founded in 1990
Number of employees 280
Equity (in EUR million) 0.33
Financing needs (in EUR million) 5
Positive result from 1990
Revenues in 2010 (in EUR million) 15.72
Revenues in 2011 (in EUR million) 17.52
Revenues in 2012 (e) (in EUR million) 21.69
Revenues in 2013 (e) (in EUR million) 25
Contact
Contact person Dipl. Kfm. Stephan Krä
Phone +49-(0) 1 72-1 03 84 15
E-mail s.krae@eurographics.de
Website www.@eurographics.de
Address Pommernstrasse 17-19
93073 Neutraubling
Germany
Business field
EUROGRAPHICS is the brand for home and wall decoration in
Germany and Europe. The value chain of the company includes
in-house product development, a standalone production
plant in the Czech Republic, an international supply chain,
global distribution to clients from the central warehouse near
Regensburg and profit-optimised usage of customer retail
space. The latter can be divided into 1) Furniture Retail, 2) DIY
(Do-It-Yourself) and 3) Mail Order. The company provides retail
with an attractive product, as well as numerous services, supported
by a high-performance IT environment. Our objective
as a system provider is to serve the customer retail space in an
optimised way in order to maximise customer profits. An
attractive product thereby consists of an appealing overall
concept including motif, material and user experience.
Strategic market position
EUROGRAPHICS AG produces and distributes consumer
goods for furniture and decoration stores. The company
Capital Seeking Companies
succeeded in reaching a clear leading position in Germany
and Europe thanks to key competitive advantages. The
distance between our market leadership and important
competitors is significant. Product development, product
presentation, the brand concept, certified services and
quality, a highly-efficient system for supplying retailers with
goods, profound experience, sustainability and reliability
are among the company’s USPs. Besides the core markets,
key accounts in over 60 countries are served by the competent
and efficient Exports department.
Management
Bernhard Gürster, CEO, is responsible for product development,
logistics and sales. The entrepreneur founded the
company in 1990 and is responsible for its current position
as European market leader. Prior to this challenge, Mr
Gürster acquired profound experience in the editorial and
publishing sectors.
Michael Groß, CFO, is responsible for finance and
accounting, information technology, contracts and
human resources. Mr Groß acquired his in-depth knowledge
and experience in these fields through holding various
leading positions within an international technology
company.
Planned investment, shareholders / investors
The company pursues a strict growth strategy driven by the
implementation of a fundamental and extensive strategic
process. Continuous organic growth will be achieved
through ongoing product portfolio diversification and new
product categories, the development of new customer
groups and multipliers, as well as the nurturing of existing
customer relations. Additional inorganic growth is possible
through the acquisition of competitors and active participation
in an overdue consolidation process in the branch (sector).
Impulses of growth are furthermore expected from attractive
new fields of business being developed. For this
growth strategy, the company has financing needs up to
EUR 5 million. In addition to classic external capital
(borrowing), such as promissory notes or bonds, the company
also offers direct participation through a convertible
bond or increase in capital stock. EUROGRAPHICS AG is a
privately owned company; some of the management are
shareholders.
Deutsches Eigenkapitalforum 2012 Page 141