course contents - ug - National Institute of Technology Karnataka

NATIONAL INSTITUTE OF TECHNOLOGY KARNATAKA, SURATHAKAL
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Department of Humanities, Social Sciences and Management
HU100 PROFESSIONAL COMMUNICATION (3-1-0) 4
Oral Communication: Aims at improving the oral communication skills. Public speaking skills, features
of effective speech � verbal � non-verbal, Presentation skills, Group discussion. Mock Interviews. Written
Communication: Focuses on improving the writing skills. A review of grammar, transformation of
sentences; reading comprehension; Precis-writing, skills to express ideas through various kinds of essays;
business administrative and E-correspondence, business reports, technical documentation & project
proposal writing and CVs/ resumes; Application letters, Notices, Agenda, Minutes & Memos. Case
Analysis. Organization Communication: Attempts to acquaint students with the process and requirements
of communication in organizations. It includes the objectives of communication, Channels of
communication, Barriers in Communication, Non-verbal & Cross-cultural communication, Meetings,
Conferences, Press Conference and Press release. Business Communication Technology: Audio-Visual
aids, Internet, e-mail. Creative Communication: Slogan-writing, Advertisement.
Wren & Martin., English Grammar
John Metchell., How to write Reports
Mark McCormack., Communication
Rajendra Pal & J.S. Korlahalli, Essentials of Business Communication
HU300 ENGINEERING ECONOMICS (3-0-0) 3
Basic economic concepts and problems �Theories of demand, supply and Market equilibrium. Elasticity,
demand forecasting, cost terminology. Methods of economic analysis in Engineering� Bases for
Comparison of alternatives. Selection among alternatives, replacement analysis - Evaluating public
activities - depreciation accounting - Estimating economic elements.
Samuelson P.A. and Nordhans W.D., Economics, 15th ed., McGraw Hill, New York, 1995.
Thuesen G.J. and Fabrycky W.J.Engineering Economy, 9 th ed., Prentice Hall of India, New Delhi 2002.
Sullivan W.G., Bontadelli J.A. and Wicks E.M., Engineering Economy, 11th ed., Pearson Education Asia,
New Delhi 2001
Leland Blank P.E and Anthony Tarquin P.E.,Engineering Economy, 4 th ed., McGraw Hill, Singapore,
1998.
HU301 MANAGEMENT THEORY AND PRACTICE (3-0-0) 3
Management Philosophy, Management and Society, Functions of Management, Goals of Managers and
Organizations, Productivity, Efficiency, Effectiveness, Evolution of Management thoughts, Systems
Theory, Theories of Taylor, Fayol, Gilberth, Mayo, Chester Bernard, Concept and Practice of Planning,
MBO, Strategic Planning, SWOT Analysis, Decision Making, Global Planning - Organizing,
Organization levels, Structures, Authority, Power, Delegation, Conflict, Human Resource Management &
Development, Selection of Employees, Training and Orientation, Performance Appraisal, Human factors
in Managing, Motivation Theory, Need Theories, Leadership, Communication, Controlling Human
factors, Types of Controls, Effective Controls.
Koontz, H. Management, McGraw Hill Publication, 1998
Philip Kotler, Marketing Management, Tata McGraw Hill Publicaiton, 1998.
HU400 MANAGERIAL ECONOMICS (3-0-0) 3
Introduction, Business Objectives and business decisions, Entrepreneurship Demand Analysis and
forecasting, Market Structure, Perfect and imperfect competition, Production Theory, Pricing and Profit
Management, Decision techniques and capital budgeting, National Income, Money System, Case
Studies.
Mote V.L. Paul Samuel and Gupta G.S., Managerial Economics, McGraw-Hill,
Craig Petersen H. and Cris Lewis W., Managerial Economics Prentice-Hall of India, 2000.
Dwivedy D. N., Managerial economics, Vikas Publishing House, 1995.
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