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course contents - ug - National Institute of Technology Karnataka

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NATIONAL INSTITUTE OF TECHNOLOGY KARNATAKA, SURATHAKAL<br />

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HU451 ENTREPRENEURS’ DEVELOPMENT AND MANAGEMENT (3-0-0) 3<br />

Introduction to entrepreneurship. Target markets, identifying business opportunities, and consumer<br />

behavior. Pricing strategy. Promotional strategies and advertising - Creativity, inventions, and prototype<br />

development - Risk management - Record keeping and budgeting. Developing a business plan, business<br />

borrowing, banking, legal issues and taxes. Selling and customer service - Business ethics and financial<br />

management - Business etiquette and personal image - Presentation skills, Case Studies.<br />

Mariotti, Steve. The Young Entrepreneur’s Guide to Starting and Running a Business., New York NY:<br />

Random House, Inc.2000.<br />

Entrepreneurship Development and Management – EDI Ahmedabad.<br />

Vasant Desai, Dynamics <strong>of</strong> Entrepreneurial Development and Management, Himalaya Publishing House.<br />

2000.<br />

HU452 NTELLECTUAL PROPERTY RIGHTS (3-0-0) 3<br />

Introduction to intellectual property. Copyright. Related Rights. Trademarks. Geographical<br />

indications(GI). Industrial Design. Patents. International Registration Systems. Unfair Competition.<br />

Protecting New Varieties Plants. Overall Summary. Glossary<br />

WIPO handbook/ notes<br />

Wadehra B.L, Law Relating to Patents, Trademarks,Copyright Designs & Geographical Indications,<br />

Universal Law Pub., 2000.<br />

Sullivan & Patrick H.,Pr<strong>of</strong>iting from Intellectual Capital: extracting value from Innovation, John Wily,<br />

1998.<br />

Correa, Carlos M., Intellectual Property Rights, the WTO and Developing Countries: the TRIPS<br />

Agreement and Policy Options, Zed books, New York, 2000.<br />

HU453 YOGA SUTRAS OF PATANJALI (3-0-0) 3<br />

Bases and relevance <strong>of</strong> yoga. Elements <strong>of</strong> Sankhya philosophy. Some ancient texts on yoga. Sri<br />

Krishna and Gita. Patanjali and his Yoga Darshana. Commentaries (Bhashyas) and notes (Teekas) to<br />

Yoga aphorisms. The nature <strong>of</strong> asthanga yoga or raja yoga. A brief introduction to Patanjala Yoga<br />

Sutras on contemplation, yogic practices, attainments and the nature <strong>of</strong> freedom and realization.<br />

Maharsi Patanjali,Yoga Sutram (shattikopetham) Edited with notes by Nyayacharya, Kavyathirtha<br />

Pandit Dhundhiraj Sastri, Chaukhamba Sanskrit Sansthan, Varanasi.<br />

Bangali Baba, The Yogasutra <strong>of</strong> Patanjali with the commentary <strong>of</strong> Vyasa.<br />

Swami Vivekananda, Raja Yoga.<br />

HU454 INTRODUCTION TO INDIAN CLASSICAL MUSIC (3-0-0) 3<br />

A brief history <strong>of</strong> Indian classical music and musical culture � Specificities <strong>of</strong> Indian classical music-<br />

Hindustani and Carnatic traditions <strong>of</strong> music � Musical notes in Indian classical music � Raga and Tala �<br />

Difference between Indian and Western musical traditions � vocal and instrumental music �<br />

Classification <strong>of</strong> Indian musical instruments � Some doyens <strong>of</strong> Indian music and their music � Classical<br />

and non- classical music � folk and film music � Dialectical relation between the classical and the non-<br />

classical music � Music criticism � certain key terms � Indian classical music in print media � Indian<br />

classical music I (India) English literature � Some novels<br />

Raghava R Menon, Indian Classical Music: An Initiation, New Delhi: Vision Books, 1996<br />

Ram Avtar Vir, Theory <strong>of</strong> Indian Music, New Delhi: Pankaj Publications, 1999<br />

Sumati Mutatkar, Aspects <strong>of</strong> Indian Music, New Delhi: Sagit Natak Academy, 2006<br />

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NITK-Course Contents(UG)2010 Page 134 <strong>of</strong> 134

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