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NATIONAL INSTITUTE OF TECHNOLOGY KARNATAKA, SURATHAKAL ------------------------------------------------------------------------------------------------------------------ Department of Humanities, Social Sciences and Management HU100 PROFESSIONAL COMMUNICATION (3-1-0) 4 Oral Communication: Aims at improving the oral communication skills. Public speaking skills, features of effective speech � verbal � non-verbal, Presentation skills, Group discussion. Mock Interviews. Written Communication: Focuses on improving the writing skills. A review of grammar, transformation of sentences; reading comprehension; Precis-writing, skills to express ideas through various kinds of essays; business administrative and E-correspondence, business reports, technical documentation & project proposal writing and CVs/ resumes; Application letters, Notices, Agenda, Minutes & Memos. Case Analysis. Organization Communication: Attempts to acquaint students with the process and requirements of communication in organizations. It includes the objectives of communication, Channels of communication, Barriers in Communication, Non-verbal & Cross-cultural communication, Meetings, Conferences, Press Conference and Press release. Business Communication Technology: Audio-Visual aids, Internet, e-mail. Creative Communication: Slogan-writing, Advertisement. Wren & Martin., English Grammar John Metchell., How to write Reports Mark McCormack., Communication Rajendra Pal & J.S. Korlahalli, Essentials of Business Communication HU300 ENGINEERING ECONOMICS (3-0-0) 3 Basic economic concepts and problems �Theories of demand, supply and Market equilibrium. Elasticity, demand forecasting, cost terminology. Methods of economic analysis in Engineering� Bases for Comparison of alternatives. Selection among alternatives, replacement analysis - Evaluating public activities - depreciation accounting - Estimating economic elements. Samuelson P.A. and Nordhans W.D., Economics, 15th ed., McGraw Hill, New York, 1995. Thuesen G.J. and Fabrycky W.J.Engineering Economy, 9 th ed., Prentice Hall of India, New Delhi 2002. Sullivan W.G., Bontadelli J.A. and Wicks E.M., Engineering Economy, 11th ed., Pearson Education Asia, New Delhi 2001 Leland Blank P.E and Anthony Tarquin P.E.,Engineering Economy, 4 th ed., McGraw Hill, Singapore, 1998. HU301 MANAGEMENT THEORY AND PRACTICE (3-0-0) 3 Management Philosophy, Management and Society, Functions of Management, Goals of Managers and Organizations, Productivity, Efficiency, Effectiveness, Evolution of Management thoughts, Systems Theory, Theories of Taylor, Fayol, Gilberth, Mayo, Chester Bernard, Concept and Practice of Planning, MBO, Strategic Planning, SWOT Analysis, Decision Making, Global Planning - Organizing, Organization levels, Structures, Authority, Power, Delegation, Conflict, Human Resource Management & Development, Selection of Employees, Training and Orientation, Performance Appraisal, Human factors in Managing, Motivation Theory, Need Theories, Leadership, Communication, Controlling Human factors, Types of Controls, Effective Controls. Koontz, H. Management, McGraw Hill Publication, 1998 Philip Kotler, Marketing Management, Tata McGraw Hill Publicaiton, 1998. HU400 MANAGERIAL ECONOMICS (3-0-0) 3 Introduction, Business Objectives and business decisions, Entrepreneurship Demand Analysis and forecasting, Market Structure, Perfect and imperfect competition, Production Theory, Pricing and Profit Management, Decision techniques and capital budgeting, National Income, Money System, Case Studies. Mote V.L. Paul Samuel and Gupta G.S., Managerial Economics, McGraw-Hill, Craig Petersen H. and Cris Lewis W., Managerial Economics Prentice-Hall of India, 2000. Dwivedy D. N., Managerial economics, Vikas Publishing House, 1995. --------------------------------------------------------------------- NITK-Course Contents(UG)2010 Page 132 of 134
NATIONAL INSTITUTE OF TECHNOLOGY KARNATAKA, SURATHAKAL ------------------------------------------------------------------------------------------------------------------ HU401 MARKETING MANAGEMENT (3-0-0) 3 Concept of Market, Marketing Management Process, Marketing Environment, Organisational Market and Buyer behaviour, Market Segmentation, targeting and positioning, Planning marketing tactics, Product, price distribution and promotion decisions, Concepts of Market Research, Product Development and Re- Engineering- E-commerce, Marketing Information System and Research, Customer Relations Management (CRM), Business Process Outsourcing (BPO), Case Studies. P. Kotler: Marketing Management, Prentice Hall of India, 1984. D.J. Dalrymple and L.J. Parsons, Marketing Management, John Wiley, 1982. R. W. Haas: Industrial Marketing Management, Petrocelli / Charter, 1974. HU402 MANAGEMENT INFORMATION SYSTEM (3-0-0) 3 Functions of Management, Organization Environment, Organization Structure, System Concepts, Stakeholders Analysis, Framework for Information Systems (IS), Decision making process, Problem solving Process, Definition of Management Information System (MIS), EIS, DSS, Artificial Intelligence, Expert Systems, Computer hardware, Hardware standards, Computer Software File and Database Management, Communication Systems, Common Network components, Distributed systems, Design of MIS, Applications of MIS to business, Case studies. Kenneth C. Laudon and Jane Price Laudon, Management Information Systems, Managing the Digital firm, Pearson Education, Asia, 2002. GordonB.Davis, Management Information System:Conceptual Foundations, Structure &Development, McGrawHill, 1974. Joyce J Elam, Case series for Management Information Systems’, Simon and Schuster Custom Publishing, 1996. HU403 HUMAN RESOURCE MANAGEMENT (3-0-0) 3 HRM functions, role each plays in the overall HRM process. HRM integration into strategic planning of the organizations - Key issues facing global HRM today and their impact on its successful practice in the 21st Century, including the critical issues of technology, workplace stability, workforce diversity or pluralism, globalization and ethics - Job analysis, job design, and job description in relation to job evaluation, job enrichment, and job enlargement. Effective recruiting plan and selection process for hiring qualified employees. Design of training program focused on needs assessment and evaluation of the effectiveness of training in relation to job performance � Development of practical system for evaluating employee performance and managing performance on a continuous basis - Analysis and evaluation of various approaches to compensation and benefit programs designed to meet the needs of the organizations and its employees - Integrating the human resource and organizations development aspects of the overall HRM responsibility. Evaluation of relationship between labour unions and management in relation to collective bargaining and contract negotiation. Approaches to respecting employees rights and protecting the health and safety of workers. Concept of planned, managed organizational change through proven organization development techniques. Drucker, Peter F. (1992). Managing for the Future: The 1990s and Beyond. Truman Talley Books/Dutton. New York.Gary Dessler, Human Resource Management. HU450 FINANCIAL MANAGEMENT (3-0-0) 3 Financial Management, Accounting concepts. Financial statement analysis. Financial Investment Analysis. Financial Decisions.Managing Components of Working Capital. Capital Investment & Financing Decisions Pandey I.M., Financial Management, Vikas Publishing House, 1999. Prasanna Chandra, Financial Management, Tata McGraw Hill Publication, 1998. Kuchhal S.C., Financial Management an Analytical & Conceptual Approach, Chaitanya Publ. house, Allahabad 15th Ed, 2001. --------------------------------------------------------------------- NITK-Course Contents(UG)2010 Page 133 of 134
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course contents - ug - National Institute of Technology Karnataka

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