El cluster aeroespacial - Helice Foundation

18 EN PORTADA A+A
The new plan is a specific
strategic tool that will help Hélice
consolidating the internationalization
activities that are being developed
since 2005
El nuevo plan constituye una herramienta
específica y estratégica con la que Hélice
pretende consolidar las actividades de
internacionalización que viene llevando a
cabo desde el año 2005
Hélice. En este caso, se trata de fomentar la participación en otros eventos
reconocidos dentro de la aeronáutica que también pueden contribuir a un
mejor posicionamiento de la industria andaluza. Entre estas actuaciones
destaca la participación en la convención anual de la ASD (AeroSpace and
Defense Industries Association of Europe), la asociación que representa
a las empresas europeas de aeronáutica, espacio, seguridad y defensa.
Esta convención se celebrará este año en octubre en Lisboa (Portugal) y
a ella asistirán unos 1.000 profesionales, entre representantes de las asociaciones
sectoriales europeas, miembros de los consejos de administración
de los subcontratistas de primer nivel, comisarios y parlamentarios
europeos y otros altos cargos de organismos internacionales. El Cluster
Hélice ha sido invitado a participar en este encuentro, donde impartirá la
conferencia “Los Clústeres y su papel en la mejora de la Cadena de Suministro”.
La asistencia a esta convención, considerado en uno de los mayores
eventos sectoriales de Europa, supondrá un paso más para consolidar
la estrategia internacional del cluster aeroespacial andaluz.
Hélice también promoverá un seminario de negocio aeronáutico que versará
sobre Lean organizacional en el sector. La actividad, organizada con la
colaboración del Instituto Internacional San Telmo, estará destinada a empresarios
y personal directivo de las pymes, centros tecnológicos y administración
vinculada al sector aeroespacial en Andalucía y contará con un caso
práctico y una mesa de debate compuesta por directivos de primer nivel
de un Tier 1 andaluz, y dos Tier 2 especializados en servicios de fabricación
e ingeniería. Además, organizará un encuentro con el Tier 1 europeo GKN
dentro de su Consejo de Acción Empresarial, durante el mes de octubre.
Todas estas acciones se complementan con una sexta y última línea
de actuación en el plan, y que consiste en la puesta en valor del
cluster empresarial andaluz a través de una política de comunicación
corporativa que potencie su imagen y la de Andalucía como un polo
aeroespacial de primer orden a nivel internacional. Esta iniciativa contempla
el lanzamiento de una nueva imagen corporativa de Hélice (ya
puesta en marcha), diversas acciones de marketing promocional,
la proyección en los medios de comunicación generalistas y, sobre
todo, especializados, así como la difusión a través de los nuevos
canales de comunicación 2.0 y redes sociales. En definitiva, dotar al
cluster con una marca propia, conjunta y potente que se convierta en
referente de todas las empresas de la industria aeronáutica andaluza
en los principales eventos e hitos nacionales e internacionales.
A+A
allows them to offer support to their companies, research centres
and public institutions to work together in common projects boosting
the development and the innovation in the sector. The efforts of
Hélice within EACP are heading for supporting the activity of this excellence
network among clusters, in such a way that it helps boosting
the competitiveness of the European aeronautical industry, including
the Andalusian, in the global market. Thus, Hélice is involved in the different
working groups created in the association, which are focused
on training, finances, and internationalization subjects.
As a third line of the plan, and linked to the previous one, there is the
collaboration with other European clusters of EACP to create a project
in the VII R&D Framework Program of the European Commission,
specifically, within the line dedicated to create Creating cohesive links
and common knowledge between potential partners in EU Framework
Programme Collaborative Projects. The aim of this initiative is to link
coordinators and potential partners to develop joint projects within the
program in the field of Aeronautics and Air Transport.
The goal aimed with such action, is, first of all, to have a map of aerospace
capabilities of each region or European cluster and to identify
those regions with a low participation in the Framework Programs with
regard to their capabilities, which would be therefore benefited for having
best contacts in specific technological areas of other clusters, specially
between Western and Eastern Europe. This way, the companies
of the Andalusian aerospace cluster could establish important technological
collaborations with companies all around Europe and to share
experiences and knowledge to improve competitiveness.
National and international scope with its own brand
The presence at specialised forum of the sector both national and
international is the fourth action line integrated in the internationalization
plan of Hélice. In this case, it is about fostering the participation
in other important events of the sector that may also contribute to improve
the positioning of the Andalusian industry. Among these actions,
there must be remarked the participation at the annual meeting of ASD
(AeroSpace and Defense Industries Association of Europe). This meeting
will be held this year in October, in Lisbon (Portugal) and there will
meet together 1,000 professionals, representatives of sectorial European
associations, members of boards of directors of Tier one, European
commissioner and parliamentary members and other representatives
of international organizations. The Hélice Cluster has been invited to attend
this meeting, and to participate with the conference “Clusters and
their role in the improvement of the Supplying Chain”. The attendance
to this meeting, considered as on of the most important events of the
sector in Europe, will mean a step forward to consolidate the international
strategy of the Andalusian aerospace cluster.
Hélice will also promote an aeronautic business meeting that will be
about organizational Lean in the sector. The activity organized with the
help of the International Institute San Telmo, will be aimed to businessmen
and directives of SME, technological centres and administration
linked to the aerospace sector in Andalusia and it will have a practical
case and a debate table made up by first level directives of am Andalusian
Tier 1, and two Tier 2 specializing in manufacture and engineering
services. Also, there will be a meeting with the European Tier 1 GKN
within its Business Action Board, during the month of October.
All these actions are complemented with the sixth and last one action
line of the plan, which is the value enhancement of the Andalusian
cluster through a corporate RP plan which aims reinforcing its
image and the image of Andalusia as an international first level aerospace
hub. This initiative considers the launching of a new corporative
image of Hélice (already started), several promotional marketing
actions, the broadcast of general and specialised media, and the
dissemination through new 2.0 communication channels and social
networks. To summarize, the goal is granting the cluster its own joint
and powerful brand, to become a benchmark of all the companies of
the Andalusian aeronautical industry in the main national and international
events.