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MAGAZINES<br />

LOVECAT<br />

États-Unis, semestriel, 80 p., n o 1, 270 x 420 mm, 8 €<br />

lovecatmag.com<br />

Puisque le propos d’un magazine de mode est d’attraper l’air du temps, Lovecat a<br />

choisi de se concentrer sur les mannequins, premiers ambassadeurs du vêtement. Le<br />

magazine se présente donc comme une galerie de portraits – avec questions courtes<br />

et factuelles – de mannequins jeunes ou plus expérimentées, girly ou plus femme. La<br />

sélection elle-même nous informe sur l’époque, mais les situations des shoots aussi :<br />

de la série de polaroïds au go-see en passant par la série plus posée. Pensé comme<br />

un multibook, Lovecat adopte un papier de fanzine, léger, un peu gris, qui l’éloigne<br />

du glamour de la mode pour le replonger dans le brut du making of qui précède.<br />

Quelques noms émaillent l’ours, Ellen Von Unwerth, Kate Moss… mais ce sont les<br />

inconnues qui offrent ce sentiment de réalité et d’artificiel si proche. Maquetté comme<br />

un fanzine grand format, avec typo peinte et pages déchirées/collées, Lovecat se situe<br />

donc dans un avant de la mode, qui s’adresse plus aux faiseurs et aux initiés, et que<br />

l’apparente absence de mise en scène interpelle.<br />

EXTRAIT<br />

MODEL VS ROCKSTAR<br />

Kid Cudi interview top Jessica Gomes<br />

I always wanted to know, what’s a day in the life like for a super model?<br />

It all depends on where I am in the world. But a basic day is: I get up,<br />

brush my teeth and go to training for an hour. If I’m shooting ill head<br />

to my job and shoot all day…usually sometimes after a job ill have to fly<br />

overseas, most of my time is spent on planes, airports and cars! I travel a<br />

lot so I never have a specific schedule! My days are always different, nothing<br />

is ever the same! I’m always on my phone or on my computer taking<br />

care of business.<br />

As a model you’ve been killing it for years. From elegant runways to<br />

major ad campaigns to some of the world’s biggest magazines. Your very<br />

prolific with your life as a model, but I know you have other interest. What<br />

are some of you other goals you wish to accomplish in the near future?<br />

I really want to create a product that represents me, that people can enjoy.<br />

Whether it’s perfume, or a denim jeans line or a label. I love fashion and I<br />

love the creative process of it all. Right now I’m working on a fragrance, so<br />

it’s exciting because I get to be the director/boss of my own bran! There’s<br />

so much I want to do! I want to travel more, I want to eat amazing food an<br />

explore more of New York city and I want to document everything. I want<br />

to have a family with an amazing man and I really want to be a great<br />

mother that my children can look up and I can be there best friend. I want<br />

to build my dream home and just be really happy and healthy!<br />

I noticed you travel a lot, where’s your favorite place to go on this planet<br />

when you wanna just chill out and take a break?<br />

I always love going to Miami and chilling on the beach with my girlfriends.<br />

Or I love just going home to Perth where my whole family lives<br />

and chill there. Because it’s s quiet and away from the rest of the world<br />

one of my favourite beaches is Cottesloe beach in Perth! So beautiful<br />

and remote.<br />

It seems really intense on those runway shows,what was your first experience<br />

like? Were you nervous?<br />

Yes! I always get nervous before a show, but as soon as I step out on the<br />

catwalk, I enjoy it so much! I love fashion shows, and I love walking to<br />

the music and looking all sexy walking down the runway.<br />

[…] Jessica Gomes p. 79<br />

EDITOR IN CHIEF :<br />

Marie Birde<br />

ART DIRECTION :<br />

Sandberg & Timonen<br />

EDITOR :<br />

Marie Jobelius<br />

CONTRIBUTING EDITOR :<br />

Anja Cronberg<br />

PUBLISHER :<br />

Livraison<br />

MAGAZINE N O 5<br />

20

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