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APPENDIX 9.4<br />

The Vice Chancellors Message to Staffs through the UMMail on the 13 may<br />

2009<br />

Assalamualaikum Warahmatullahi Wabarakatuh / Good Day<br />

All STAFF,<br />

The University <strong>of</strong> Malaya.<br />

QS Asian University Ranking<br />

Greetings <strong>and</strong> very warm wishes to all. I write this note to record the<br />

Management’s deep<br />

appreciation to all staff who has throughout the years contributed towards<br />

the excellence<br />

<strong>of</strong> UM. This hardwork by all has recently placed UM in the 39th position<br />

among all Asian<br />

<strong>universiti</strong>es. Congratulations <strong>and</strong> thank you all.<br />

However, I wish to kindly draw the attention <strong>of</strong> all staff to the<br />

fundamental direction <strong>of</strong><br />

UM now which is towards placing itself in the Top 200 World’s Best within 2<br />

years <strong>and</strong> Top<br />

100 within the next 5 years. In this regard, my <strong>of</strong>fice has recently<br />

circulated the<br />

St<strong>and</strong>ard Academic Performance Target that is now enforced which will serve<br />

as a guide for<br />

university wide academic staff performance.<br />

I trust the whole university community underst<strong>and</strong>s the great importance <strong>of</strong><br />

focusing all<br />

efforts towards achieving true ACADEMIC EXCELLENCE in UM, especially in<br />

Quality Research<br />

<strong>and</strong> Publication. Gone are the days when we can pride on our past laurels;<br />

the real world<br />

today is all about stiff competition <strong>and</strong> high performance. We should<br />

realize that the<br />

playing field today is crowded with competitors who are fully awake <strong>and</strong><br />

actively in the<br />

move to overtake us. As such every single staff member <strong>of</strong> this university<br />

community must<br />

be in full swing to gear themselves towards meeting individual KPIs <strong>and</strong><br />

stretching the<br />

KPIs annually to stay ahead <strong>of</strong> our competitors.<br />

The Management <strong>of</strong> UM is entirely committed towards assisting all staff<br />

(especially<br />

academics) to perform to their very best to produce maximum results. We are<br />

always<br />

thinking <strong>of</strong> various initiatives <strong>and</strong> incentives to create the best possible

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