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Luxos obsessions<br />
i giorni incentrati sulla forza dell’equilibrio tra<br />
estetica e funzione: cioccolatini ergonomici che<br />
selezionano solo particolari papille gustative,<br />
borse modulari che si trasformano in un’installazione<br />
scultorea, scatole da scarpe in gres porcellanato<br />
con cui cucinare al forno, e gioielli dall’innovativo<br />
binomio porcellana/platino.<br />
il guggenheim di new york, navigando l’onda a<br />
metà tra il souvenir e il fetish, ha commissionato<br />
all’artista californiana Cara Tilker la produzione<br />
di Restoration Rocks, una serie di gioielli che inglobano<br />
frammenti di muro del museo di Frank<br />
Lloyd Wright, raccolti e conservati dallo staff durante<br />
il restauro dell’edifi cio nel 2007.<br />
altri artisti invece sfoggiano un ritorno alle tecniche<br />
di stampa tradizionale, come l’egiziano Fathi<br />
hassan. Pur partecipando a biennali internazionali<br />
con installazioni molto originali, quando<br />
utilizza il multiplo hassan lo fa in una maniera<br />
rigorosamente classica, ricordandoci i geroglifi ci<br />
dei suoi illustri antenati. o come Sandro Bracchitta,<br />
che oltre a vincere numerosi premi internazionali<br />
di incisione, inventa nuove tecniche per<br />
rinnovare l’interesse del pubblico per un’arte antica<br />
ma ancora meravigliosamente attuale.<br />
in questo vivace marasma di oggettistica esclusiva,<br />
c’è anche chi utilizza il multiplo per diffondere<br />
il suo messaggio provocatorio, come Stefano<br />
Cagol, che in una serie di performance incentrate<br />
sulla paura dell’infl uenza aviaria ha distribuito<br />
spillette Birdfl u durante la biennale di Berlino, ad<br />
un pubblico tra l’ignaro e il divertito.<br />
o come Cesare Pietroiusti, che nel 2005 per mettere<br />
in discussione non solo l’idea di multiplo, ma<br />
anche quella dello scambio di denaro per l’acquisizione<br />
di un’opera d’arte, regala un acquerello<br />
astratto in edizione di 4000 esemplari, ma la cui<br />
clausola utopica è impressa sull’acquerello stesso:<br />
chiunque tentasse uno scambio di denaro renderà<br />
invalida la fi rma dell’artista, trasformando così<br />
l’opera in un falso.<br />
60<br />
introducing the idea of a one-artist special issue,<br />
but also for having commissioned the best international<br />
artists to produce accompanying limited<br />
editions. indeed, practically every edition has sold<br />
out and exploring the work reveals a full range<br />
of the contemporary art of today: from the most<br />
traditional silkscreen prints to photographic editions<br />
through to actual objects, among which we<br />
underscore gillian Wearing’s mask/self-portrait<br />
(recalling the homonymous bronze by Man Ray)<br />
and a poorly identifi ed but nevertheless splendid<br />
object of desire produced by Monica Bonvicini for<br />
the occasion.<br />
Japan’s yoshitomo nara nostalgically takes us<br />
back to the magic of our childhood with a series of<br />
objects that are a cross between manga and punk,<br />
available from Cerealart along with an impressive<br />
quantity of artists’ multiples of excellent quality,<br />
including the mini Wrong gallery of Maurizio Cattelan<br />
& Co., where the collector can play at curator<br />
in the comfort of his/her own home.<br />
That brilliant outfi t indaco design, which produces<br />
everyday objects centered on the balancing<br />
force of aesthetics and function, has also joined<br />
the race to capture a vast but exclusive audience:<br />
ergonomic chocolates that spike only certain taste<br />
buds, modular bags that transform into sculpture<br />
installations, shoeboxes in porcelain-fi red grès to<br />
use for baking, and jewelry made of an innovative<br />
pairing of porcelain and platinum.<br />
new york’s guggenheim, cresting the wave midway<br />
between the souvenir and the fetish, has commissioned<br />
Californian artist Cara Tilker to produce<br />
Restoration Rocks, a jewelry collection that<br />
incorporates fragments of the Frank Lloyd Wright<br />
Museum wall, gathered and conserved by its staff<br />
during the building’s restoration in 2007.<br />
alternatively, some artists have launched a return<br />
to traditional printing techniques, such as<br />
Egypt’s Fathi hassan. despite the fact that hassan<br />
shows his highly original installations at the<br />
Cerealart is specialised in contemporary artists’<br />
multiples, here is yoshitomo Nara’s popCup.<br />
<strong>The</strong> puppy turns in the opposite direction from<br />
the cup, creating a fun sculpture.<br />
61<br />
Damien Hirst has truly crested the wave of the<br />
various forms of multiples. Here, the “For the<br />
Love of God, Believe” silkscreen print of his<br />
famous diamond-encrusted skull of 2007.<br />
international bi-annual exhibitions, when he uses<br />
the multiple, he does it in a strictly classical way,<br />
reminding us of the hieroglyphics of his illustrious<br />
ancestors. or Sandro Bracchitta, who has won<br />
a slew of international engraving awards, but<br />
also invents new techniques to relight the torch<br />
of public interest in an ancient yet still wonderfully<br />
modern art.<br />
We can also fi nd in this lively rummage of exclusive<br />
objects, those who use the multiple to diffuse<br />
their own provocative messages, such as Stefano<br />
Cagol, who distributed Birdfl u badges to an oblivious<br />
and amused audience in his fear-of-bird-fl u<br />
performances at the Berlin Biennial. or like Cesare<br />
Pietroiusti, who, when he put to the debate<br />
not only the idea of the multiple but also that of<br />
exchanging money to buy a work of art, gave away<br />
4000 pieces of a watercolour abstract on which he<br />
had imprinted the utopian phrase: whoever tries to<br />
exchange money will invalidate the artist’s signature<br />
and transform the work into a fake.