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RHONE VALLEY<br />
– REGION –<br />
The winery at Domaine de Montine in Grignan<br />
have very little export coverage. The Côtes du Rhône<br />
and Côtes du Rhône-Villages wines here benefit from<br />
the renowned, scenic village of Grignan. Located on the<br />
holiday route south - the celebrated Nationale 7 – the<br />
chateau that once belonged to Madame de Sévigné is an<br />
essential stop-over at the gateway to Provence. So here, the<br />
focus is on tourism.<br />
The village now has a Michelin-starred restaurant but<br />
also an eclectic programme of cultural events (theatre,<br />
writing, jazz). The local wine estates are buoyed by the<br />
development of tourism and the events centring on wines,<br />
truffles and books. “The reason why we didn’t suffer too<br />
much from the health crisis, is because historically the<br />
estate has a strong direct-to-consumer focus. Only 20%<br />
of our revenue comes from exports and 40% from the<br />
hospitality industry and wine merchants”, explains Jean-<br />
Luc Monteillet. Domaine de Montine’s other USP lies in its<br />
history – it is one of the oldest estates in Grignan.<br />
“Usually we take part in about fifteen trade and public<br />
fairs which have all been cancelled. Fortunately, the<br />
summer season was outstanding with customers that<br />
have a fondness for the local area returning. Many French,<br />
Belgian, Swiss, German and English holidaymakers came<br />
to taste our wines”. Grignan is unquestionably a jewel<br />
in the Rhone wine route’s crown. Domaine de Montine<br />
intends to fully capitalise on this and will once again<br />
be planning dinners around truffles and wine, as well<br />
as its horse-drawn carriage rides, all of which appeal<br />
to an audience keen to awaken their senses. Over the<br />
past 5 years, the estate has also been committed to the<br />
HVE (High Environmental Value) certification process for<br />
sustainable winegrowing.<br />
Domaine de Montine provides sporting activities<br />
CLEAN WINEGROWING, BUYING LOCAL<br />
AND HOME DELIVERIES<br />
This is another of Philippe Pellaton’s priorities. As the<br />
current chair of regional marketing board Inter-Rhône, he<br />
encourages wine producers to develop their sustainable<br />
winegrowing credentials. Founded in 1912 in Jonquières,<br />
Domaine Lucien Tramier has been a family estate for<br />
4 generations. Its current owners are Lucien Tramier, the<br />
founder’s grandson, and his son-in-law, Max Thomas.<br />
Together, they perpetuate the heritage of this 40-hectare<br />
30 SPRING 2021 GILBERT & GAILLARD - THE FRENCH EXPERTS ON WINE
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