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<strong>ITA</strong>LY<br />
– WINE GROWER PORTRAIT –<br />
Bolzano, has led to a 6.7% decrease in water consumption<br />
and 6.5% drop in electricity. The facilities at Bacio della<br />
Luna have similarly been certified APE for their energy<br />
usage and will be updated to the 4.0 bottling line by<br />
2022. Lunadoro in Tuscany is now heading towards<br />
Equalitas certification and has just been entirely converted<br />
to organic.<br />
PROMOTING WINE TOURISM<br />
Tying in with its environmental stewardship is its<br />
commitment to wine tourism. Italy is famed for its<br />
agriturismo network and Schenk Italian Wineries is<br />
planning to extend its reach by developing its hospitality<br />
activities as soon as travel is back on the agenda. “Wine<br />
tourism is very important to us in areas like Valdobbiadene<br />
and Tuscany”, stresses Deflorian. “We are planning to<br />
develop a hospitality programme in Lunadoro in Tuscany,<br />
with tastings and cellar visits. We are working on a similar<br />
project along with a small wine shop for our wines at Bacio<br />
della Luna”. In the meantime, the company continues to<br />
invest in winery innovations, other product launches and<br />
communications thrusts. It plans to roll out a new range<br />
from Campania in 2021, along with a new classic method<br />
sparkling wine from its Bacio della Luna facilities, to<br />
coincide with the tenth anniversary of the winery. Other<br />
releases are still under wraps. “We always have to keep<br />
our brains turned on and evolve, for products, ideas and<br />
technology”, says Deflorian. “We will never stop!”<br />
Schenk Italian Wineries is looking to develop its<br />
hospitality facilities as soon as travel is back on the<br />
agenda<br />
LOOKING AHEAD<br />
Despite the challenges thrown up by the Covid crisis, the<br />
company is optimistic for this year. “2021 will be another<br />
difficult year, but we will continue to invest within the<br />
company and in the marketplace with our partners. We<br />
strongly believe in long-term partnerships and in hard<br />
times, support is especially important”. Her optimism is<br />
shared by CEO Daniele Simoni: “Our goal is to continue<br />
to grow and consolidate the positioning of our brands<br />
in Italy and the world. For this reason, we are already<br />
planning, for the second half of 2021, some events<br />
capable of driving tourism in Italy. We want to imagine<br />
[2021] as a rebirth. We believe that when these sad times<br />
end, people will have an even greater desire to travel, to<br />
meet up and enjoy good wine and food in the company<br />
of others. We will be by their side”.<br />
The vineyards at Lunadoro in the beautiful Tuscan countryside<br />
SPRING 2021 GILBERT & GAILLARD - THE FRENCH EXPERTS ON WINE 99
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