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SPAIN
– REGION –
Bodegas La Purísima produces 60% of total output in its
native Yecla D.O., with a capacity of some 9 million litres.
The winery concludes: “The market is discovering the
excellence of our wines which have achieved well-deserved
prestige and many national and international awards”.
BODEGAS MURVIEDRO, VARIOUS D.O.S
LOOKING TO THE FUTURE BY FOCUSING
ON THE NATIVE CULTIVAR
This winery, with a foothold in a number of designations of
origin (Alicante, Cava, Valencia, Utiel-Requena and Vinos
de la Tierra de Castilla), has a significant presence in the
’Monastrell region’, where it makes up to four Monastrell
single varietals, two of which are farmed organically.
The philosophy of this winery is to invest in the region
where they are located because this is their hallmark.
The name of the winery (Murviedro) is relatively new
(2002). It was originally called Bodegas Schenk. Originally
from Switzerland, but sensing that the wine business was
going to be of global importance and not simply local, the
family set up its first winery in Spain in 1927 in the town
of Vilafranca del Penedés (Barcelona, Catalonia). In 1929,
they founded the winery in Alicante, together with others in
Utiel and Requena.
At that time, as with most wine producers in the country,
they produced ‘quality’ wine in bulk. However, from
the middle of the 20 th century, they began to turn their
attention to bottled wine. Because their wineries were near
Mediterranean ports, they focused on one of the company’s
current pillars – exports.
The change in the company name coincided with the 75 th
anniversary of the founding of the winery in Spain, and it
was also in honour of Cavas Murviedro, one of the most
iconic brands in the Community of Valencia, making
Bodegas Murviedro one of the most famous wineries.
According to the winery team, the strategy at Murviedro
“is based on investing in native grape varieties as the best
ambassadors for our country and on boosting vineyards
with old cultivars to create wines linked to the region, with
unique characteristics which reveal a distinctive profile”.
According to its technical director, “the Monastrell grape is
key to the future of Murviedro, with its new line Sericis”.
The barrel room at Bodegas Murviedro
Juan José Muñoz, technical director at Bodegas Murviedro
SPRING 2021 GILBERT & GAILLARD - THE FRENCH EXPERTS ON WINE 73