anketos sudarymo principai - Ekonomikos Fakultetas - Vilniaus ...
anketos sudarymo principai - Ekonomikos Fakultetas - Vilniaus ...
anketos sudarymo principai - Ekonomikos Fakultetas - Vilniaus ...
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Papildoma literatūra<br />
Burns A.G., Bush R.F. Marketing research. Sixth ed., Prentice Hall, 2010, p. 265 – 294<br />
Cooper D. R., Schindler P.S. Business research methods. Ninth ed., McGraw-Hill., 2006, 242 – 268<br />
Malhorta N.K. Marketing research. 6th ed., Pearson Education Ltd., 2010, p. 211 – 254<br />
Wilson A. Marketing research: an integrated approach. Pearson Education. 2003, pp. 119-142<br />
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