You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
68<br />
ŇÌÍÓχÚ˚. ŇÌÍ «ÉÎÓ·˝ÍÒ» Û‚Â΢ËÎ<br />
ÎËÏËÚ ‚˚‰‡˜Ë ̇΢Ì˚ı ‰ÂÌ„ ‚ Ò‚ÓËı<br />
·‡ÌÍÓχڇı ÔÓ Ô·ÒÚËÍ‡Ï ‰appleÛ„Ëı ·‡ÌÍÓ‚.<br />
íÂÔÂapple¸ Á‡ Ó‰ÌÛ ÓÔÂapple‡ˆË˛ ÏÓÊÌÓ ÒÌflÚ¸ ‰Ó<br />
10 Ú˚Ò. appleÛ·ÎÂÈ ‚ÏÂÒÚÓ ÔappleÂÊÌËı 6 Ú˚Ò.<br />
ËÎË ‰Ó $300 ‚ÏÂÒÚÓ $200. ê‡ÁÏÂapple apple‡ÁÓ-<br />
‚Ó„Ó ÒÌflÚËfl ‰ÂÌ„ ‚ ·‡ÌÍÓχڇı Äθه-<br />
·‡Ì͇ ÔÓ Ô·ÒÚËÍÛ ‰appleÛ„Ëı ·‡ÌÍÓ‚ Ì Óapple„‡-<br />
Ì˘ÂÌ, ‡ ‚ ê‡ÈÙÙ‡ÈÁÂÌ·‡ÌÍ ÓÌ ÒÓÒÚ‡‚-<br />
ÎflÂÚ $300.<br />
Ä‚ÚÓÍapple‰ËÚ˚. êÓÒ·‡ÌÍ Ë ÍÓÏÔ‡ÌËfl «èË-<br />
ÚÂapple-㇉‡» Á‡ÔÛÒÚËÎË ÌÓ‚Û˛ ÔappleÓ„apple‡ÏÏÛ<br />
˝ÍÒÔappleÂÒÒ-Íapple‰ËÚÓ‚‡ÌËfl ̇ ÔÓÍÛÔÍÛ Ï‡-<br />
¯ËÌ Lada, Chevrolet Niva Ë Chevrolet Viva.<br />
ëappleÓÍ Íapple‰ËÚ‡ – ÔflÚ¸ ÎÂÚ, ÌÂÚ ÔÂapple‚Ó̇˜‡Î¸ÌÓ„Ó<br />
‚ÁÌÓÒ‡, ÒÚ‡‚͇ ÔappleÓˆÂÌÚ‡ – ÓÚ<br />
13,5% „Ó‰Ó‚˚ı ‚ appleÛ·Îflı. ëÛÏχ Íapple‰Ë-<br />
Ú‡ – ÓÚ 60 ‰Ó 900 Ú˚Ò. appleÛ·ÎÂÈ. äapple‰ËÚ<br />
ÓÙÓappleÏÎflÂÚÒfl Á‡ Ó‰ËÌ ˜‡Ò. èÓÎÛ˜ËÚ¸ ˝ÍÒ-<br />
ÔappleÂÒÒ-Íapple‰ËÚ Ì‡ ÓÚ˜ÂÒÚ‚ÂÌÌÛ˛ χ¯ËÌÛ<br />
åÓÒÍÓ‚ÒÍÓ„Ó Íapple‰ËÚÌÓ„Ó ·‡Ì͇ ÏÓÊÌÓ<br />
Ú‡ÍÊ Á‡ ˜‡Ò, Â„Ó apple‡ÁÏÂapple – ÓÚ 40 Ú˚Ò. ‰Ó<br />
450 Ú˚Ò. appleÛ·ÎÂÈ, ÔÂapple‚Ó̇˜‡Î¸Ì˚È ‚ÁÌÓÒ<br />
ÏÓÊÂÚ ÓÚÒÛÚÒÚ‚Ó‚‡Ú¸, ÒÚ‡‚͇ ÔappleÓˆÂÌÚ‡ –<br />
ÓÚ 13 ‰Ó 20% „Ó‰Ó‚˚ı ‚ appleÛ·Îflı.<br />
ëÂapple‚ËÒ. ŇÌÍ «çÓ‚˚È ÒËÏ‚Óλ Ôapple‰·-<br />
„‡ÂÚ ‚ÒÂÏ ‰ÂappleʇÚÂÎflÏ Ô·ÒÚËÍÓ‚˚ı ͇appleÚ<br />
MasterCard ÌÓ‚Û˛ ‚ÓÁÏÓÊÌÓÒÚ¸ ÓÔ·˜Ë-<br />
‚‡Ú¸ ˜ÂappleÂÁ Ò‚ÓË ·‡ÌÍÓχÚ˚ ÛÒÎÛ„Ë ËÌ-<br />
ÚÂappleÌÂÚ-ÔappleÓ‚‡È‰Âapple‡ «åíì-àÌÚÂλ Ë ÍÓÏ-<br />
Ô‡ÌËË «åÓÒÍÓ‚Ò͇fl ÒÓÚÓ‚‡fl Ò‚flÁ¸». ᇘËÒÎÂÌËÂ<br />
‰ÂÌ„ ÔappleÓËÒıÓ‰ËÚ ‚ appleÂÊËÏÂ<br />
apple‡θÌÓ„Ó ‚appleÂÏÂÌË, ÍÓÏËÒÒËfl Ì ‚ÁËχ-<br />
ÂÚÒfl. í‡ÍÊÂ Ò ÔÓÏÓ˘¸˛ ·‡ÌÍÓχÚÓ‚ «çÓ-<br />
‚Ó„Ó ÒËÏ‚Ó·» ÏÓÊÌÓ ÓÔ·˜Ë‚‡Ú¸ ÛÒÎÛ-<br />
„Ë ÒÓÚÓ‚˚ı ÓÔÂapple‡ÚÓappleÓ‚ åíë, «ÅË·ÈÌ»,<br />
«å„‡ÙÓÌ», åÉíë, ÒÔÛÚÌËÍÓ‚Ó„Ó ÚÂÎÂ-<br />
‚ˉÂÌËfl «çíÇ èÎ˛Ò», ÊËÎˢÌÓ-ÍÓÏÏÛ-<br />
̇θÌ˚ı ÒÎÛÊ· åÓÒÍ‚˚ ÔÓ Â‰ËÌÓÏÛ Ô·-<br />
ÚÂÊÌÓÏÛ ‰ÓÍÛÏÂÌÚÛ. Ç ·‡ÌÍÓχڇı<br />
åÑå-·‡Ì͇ ÏÓÊÌÓ Ú‡ÍÊÂ<br />
ÓÔ·ÚËÚ¸ ÛÒÎÛ„Ë åíë, «ÅË-<br />
·È̇», «å„‡ÙÓ̇» Ë «çíÇ<br />
èÎ˛Ò».<br />
ç‡Î˘Ì˚Â. Ç·‰Âθˆ˚<br />
˝ÎÂÍÚappleÓÌÌ˚ı ÍÓ¯ÂθÍÓ‚ Ô·-<br />
ÚÂÊÌÓÈ ÒËÒÚÂÏ˚ Rupay ÚÂ-<br />
ÔÂapple¸ ÏÓ„ÛÚ ÒÌËχڸ ̇΢-<br />
Ì˚ ‰Â̸„Ë ÒÓ Ò‚ÓËı Ò˜ÂÚÓ‚<br />
‚ ÔÛÌÍÚ‡ı ÔappleËÂχ Ô·ÚÂÊÂÈ<br />
Contact. äÓÏËÒÒËfl Á‡ ‚˚‰‡˜Û<br />
‰ÂÌ„ Ì ‚ÁËχÂÚÒfl.<br />
éÚ‰˚ı ·ÂÁ „ÓÒÚËÌˈ<br />
$30<br />
ÏÎapple‰<br />
ıapple‡ÌflÚ<br />
appleÓÒÒËflÌÂ<br />
‚ ‰Óχ¯ÌËı<br />
ÍÓÔËÎ͇ı<br />
íÂ΂ˉÂÌËÂ. äÓÏÔ‡ÌËfl «äÓapple·Ë̇-ÚÂ-<br />
ÎÂÍÓÏ» apple¯Ë· Ôapple‰ÎÓÊËÚ¸ Ò‚ÓËÏ ÍÎË-<br />
ÂÌÚ‡Ï ÒÓÁ‰‡‚‡Ú¸ ÒÓ·ÒÚ‚ÂÌÌ˚ ÚÂÎÂ͇̇-<br />
Î˚, ÍÓÚÓapple˚ ·Û‰ÛÚ ‚¢‡Ú¸ ˜ÂappleÂÁ ËÌÚÂapple-<br />
ÌÂÚ. ëÚÓËÏÓÒÚ¸ ÛÒÎÛ„Ë ÔÓ͇ ÌÂ<br />
ÓÔapple‰ÂÎÂ̇, Ú‡Í Í‡Í Á‡‚ËÒËÚ ÓÚ ÏÌÓ„Ëı<br />
Ù‡ÍÚÓappleÓ‚. äÓÏÔ‡ÌËfl ӷ¢‡ÂÚ Ôapple‰ÓÒ-<br />
Ú‡‚ËÚ¸ Ì ÚÓθÍÓ Í‡Ì‡Î ‰Îfl ‚¢‡ÌËfl<br />
Ë ·˚ÒÚappleÛ˛ ÒÍÓappleÓÒÚ¸ ÔÂapple‰‡˜Ë ‰‡ÌÌ˚ı,<br />
ÌÓ Ë, ‚ÓÁÏÓÊÌÓ, Ó·ÓappleÛ‰Ó‚‡ÌÌ˚ ÚÂÎÂ-<br />
ÒÚÛ‰ËË ‚ ‡appleẨÛ, ‡ Ú‡ÍÊ Ì ÔÓ‰‚Âapple„‡Ú¸<br />
ˆÂÌÁÛapple ÚÓ, ˜ÚÓ ‚¢‡˛Ú  ÍÎËÂÌÚ˚. ìÒ-<br />
ÎÛ„‡ ÔappleˉÂÚÒfl ÔÓ ‚ÍÛÒÛ ÏÓÎÓ‰ÂÊË, ‡Í-<br />
ÚË‚ÌÓ ÓÒ‚‡Ë‚‡˛˘ÂÈ ÔappleÓÒÚapple‡ÌÒÚ‚Ó „ÎÓ-<br />
·‡Î¸ÌÓÈ ÒÂÚË.<br />
áÔÂappleÂÎÂÚ˚. äÓÏÔ‡ÌËfl «ëË·Ëapple¸» ÓÚ-<br />
ÎÓÊË· ̇˜‡ÎÓ apple„ÛÎflappleÌ˚ı ‡‚ˇÔÂappleÂÎÂ-<br />
ÚÓ‚ ‚ äapple‡ÒÌÓflappleÒÍ Ì‡ ÌÂÓÔapple‰ÂÎÂÌÌ˚È<br />
ÒappleÓÍ. èapple˘ËÌÓÈ ˝ÚÓ„Ó ÒÚ‡ÎÓ ÔÎÓıÓ ÒÓ-<br />
ÒÚÓflÌË ‡˝appleÓÔÓappleÚ‡ „ÓappleÓ‰‡ Ë ‰Ó ÒËı ÔÓapple<br />
˜ÂÚÍÓ Ì ÛÒÚ‡ÌÓ‚ÎÂÌ̇fl Ú‡appleËÙ̇fl ÔÓÎË-<br />
ÚË͇. è‡ÒÒ‡ÊËapple˚, ÍÛÔË‚¯Ë ·ËÎÂÚ˚ ̇<br />
ÓÚÏÂÌÂÌÌ˚Â appleÂÈÒ˚, ÒÏÓ„ÛÚ ‚ÂappleÌÛÚ¸ Ëı<br />
·ÂÁ ͇ÍËı-ÎË·Ó ¯Úapple‡ÙÓ‚. Ç ‡˝appleÓÔÓappleÚÛ<br />
«ÑÓÏӉ‰ӂӻ ‡‚ˇÍÓÏÔ‡ÌËfl «ÑÌÂÔapple-<br />
‡‚ˇ» Ò 6 ˲Ìfl ‚ÓÁÓ·ÌÓ‚Ë· apple„ÛÎflappleÌ˚Â<br />
appleÂÈÒ˚ ‚ ëÚ‡‚appleÓÔÓθ.<br />
ä‡appleÚ˚. ŇÌÍ «ëÓÒ¸ÂÚ ÜÂÌÂapple‡Î¸ ÇÓÒÚÓÍ»<br />
ÔappleËÒÚÛÔËÎ Í ‚˚ÔÛÒÍÛ Í‡appleÚ Visa Electron<br />
‚ ‚appleÓ. Ç˚ÔÛÒÍ Ë „Ó‰Ó‚Ó ӷÒÎÛÊË‚‡ÌËÂ<br />
͇appleÚ ÒÓÒÚ‡‚ÎflÂÚ 10 ‚appleÓ, ÔÂapple‚Ó̇˜‡Î¸-<br />
Ì˚È ‚ÁÌÓÒ Ì‡ ͇appleÚÛ – 300 ‚appleÓ, Ì Ôapple‰Û-<br />
ÒÏÓÚappleÂÌ Ó‚Âapple‰apple‡ÙÚ. ᇠÒÌflÚË ̇΢Ì˚ı<br />
‚ Ò‚ÓËı ·‡ÌÍÓχڇı ÍÓÏËÒÒËfl Ì ‚ÁËχ-<br />
ÂÚÒfl, ‚ ‰appleÛ„Ëı ·‡ÌÍÓχڇı – 1% ÓÚ ÒÛÏ-<br />
Ï˚. èÓ Í‡appleÚ‡Ï Visa Electron ‚ ‚appleÓ ·‡Ì͇<br />
«ÇÓÁappleÓʉÂÌË» Ì Úapple·ÛÂÚÒfl ÔÂapple‚Ó̇˜‡Î¸ÌÓ„Ó<br />
‚ÁÌÓÒ‡, „Ó‰ Ó·ÒÎÛÊË‚‡ÌËfl<br />
ÒÚÓËÚ 3 ‚appleÓ, ÍÓÏËÒÒËfl ÔappleË ÒÌflÚËË ‰ÂÌ„<br />
‚ Ò‚ÓËı ·‡ÌÍÓχڇı – 0,8% ÓÚ ÒÛÏÏ˚<br />
ÒÌflÚËfl, ‚ ‰appleÛ„Ëı – 1%.<br />
èÂapple‚Ӊ˚. èappleÓÏÒ‚flÁ¸·‡ÌÍ<br />
ÚÂÔÂapple¸ ÓÒÛ˘ÂÒÚ‚ÎflÂÚ ‰ÂÌÂÊ-<br />
Ì˚ ÔÂapple‚Ӊ˚ ‚ appleÛ·Îflı<br />
Ë ‰Óηapple‡ı ·ÂÁ ÓÚÍapple˚ÚËfl<br />
Ò˜ÂÚ‡ ÔappleË ÔÓÏÓ˘Ë ÒËÒÚÂÏ˚<br />
«ÄÌÂÎËÍ». ÑÂ̸„Ë ·Û‰ÛÚ ‰Ó-<br />
ÒÚ‡‚ÎÂÌ˚ Ì ‰Óθ¯Â ˜ÂÏ ˜ÂappleÂÁ<br />
24 ˜‡Ò‡. ëÚÓËÏÓÒÚ¸ ÛÒ-<br />
ÎÛ„Ë ÒÓÒÚ‡‚ÎflÂÚ 1,5% ÓÚ<br />
ÒÛÏÏ˚ ÔÂapple‚Ӊ‡ ‚ appleÛ·Îflı<br />
Ë 3% ‚ ‰Óηapple‡ı ëòÄ.<br />
«Финанс.» 13–19 июня 2005 № 22 (112)<br />
74 äÓÌÒÛθڇÌÚ˚<br />
‚ÒÂÏ ÌÛÊÌ˚<br />
äìÑÄ ÇäãÄÑõÇÄíú ÑÖçúÉà?<br />
ã˛·ËÚÂθ èappleÓÙÂÒÒËÓ̇Î<br />
ÄãÖäëÄçÑê<br />
äìáçÖñéÇ,<br />
„ÂÌÂapple‡Î¸Ì˚È<br />
‰ËappleÂÍÚÓapple<br />
·appleÓÍÂappleÒÍÓÈ<br />
ÍÓÏÔ‡ÌËË «ê„ËÓÌ»:<br />
– ì˜ËÚ˚‚‡fl Ì˚ÌÂ¯Ì˛˛<br />
ÒËÚÛ‡ˆË˛ ̇ ÙÓ̉ӂÓÏ apple˚ÌÍÂ, ÌÂθÁfl<br />
apple‡ÒÒ˜ËÚ˚‚‡Ú¸ ̇ ÙappleÓÌڇθÌ˚È appleÓÒÚ ‡Í-<br />
ˆËÈ Ë Á̇˜ËÚÂθÌÓ ÒÌËÊÂÌË ‰ÓıÓ‰ÌÓÒÚË<br />
Ó·ÎË„‡ˆËÈ. Ç Ú‡ÍÓÈ ÒËÚÛ‡ˆËË Ì‡Ë·ÓÎÂÂ<br />
Ó·ÓÒÌÓ‚‡ÌÌ˚ÏË fl‚Îfl˛ÚÒfl ËÌ‚ÂÒÚˈËË<br />
‚ ÓÚ‰ÂθÌ˚ Ôapple‰ÔappleËflÚËfl ‚ÚÓappleÓ„Ó ˝¯ÂÎÓ-<br />
̇. ñÂÌÓÓ·apple‡ÁÓ‚‡ÌËÂ Ò ‡ÍˆËflÏË ‚ÚÓappleÓ„Ó<br />
˝¯ÂÎÓ̇ ·ÓΠÔappleÓ„ÌÓÁËappleÛÂÏÓ Ë ÚÂÒÌÓ<br />
Ò‚flÁ‡ÌÓ Ò apple˚ÌÓ˜Ì˚Ï ÔÓÎÓÊÂÌËÂÏ Ôapple‰-<br />
ÔappleËflÚËfl. ê‡ÁÛÏÂÂÚÒfl, apple‡·ÓÚ‡ Ò ÌËÁÍÓÎËÍ-<br />
‚ˉÌ˚ÏË ‡ÍˆËflÏË Úapple·ÛÂÚ Ôappleӂ‰ÂÌËfl<br />
·Óθ¯Ó„Ó Ó·˙Âχ ‡Ì‡ÎËÚ˘ÂÒÍÓÈ apple‡·ÓÚ˚<br />
ÔÓ ÓˆÂÌÍ ÙË̇ÌÒÓ‚Ó-˝ÍÓÌÓÏ˘ÂÒÍÓ„Ó<br />
ÔÓÎÓÊÂÌËfl Ôapple‰ÔappleËflÚËfl Ë Â„Ó ÔÂappleÒÔÂÍÚË‚<br />
̇ apple˚ÌÍ ‡ÍˆËÈ. é‰Ì‡ÍÓ, Í‡Í ÔÓ͇Á˚‚‡ÂÚ<br />
̇¯ ÓÔ˚Ú, ˝ÚË ÛÒËÎËfl ÓÍÛÔ‡˛ÚÒfl. Ä̇ÎËÁ<br />
ÌÓ‚ÓÒÚÌÓÈ Ë ‡ÍÚۇθÌÓÈ ËÌÙÓappleχˆËË ‰Îfl<br />
·Óθ¯ËÌÒÚ‚‡ ÌÂÔappleÓÙÂÒÒËÓ̇θÌ˚ı ËÌ-<br />
‚ÂÒÚÓappleÓ‚ Á‡ÚappleÛ‰ÌËÚÂÎÂÌ. ÇÂÒ¸ ÒÔÂÍÚapple ÔÓ-<br />
‰Ó·Ì˚ı ÛÒÎÛ„ Ôapple‰ÓÒÚ‡‚ÎflÂÚÒfl ËÌ‚ÂÒÚË-<br />
ˆËÓÌÌ˚ÏË ÍÓÏÔ‡ÌËflÏË, ÒÔˆˇÎËÁËappleÛ˛-<br />
˘ËÏËÒfl ̇ apple‡·ÓÚÂ Ò ‡ÍˆËflÏË ‚ÚÓappleÓ„Ó<br />
˝¯ÂÎÓ̇.<br />
åÄêä<br />
êìÑàçòíÖâç,<br />
ÔappleÂÁˉÂÌÚ ÍÓÏÔ‡ÌËË<br />
CineMark:<br />
– ü ‚Í·‰˚‚‡˛ ‰Â̸„Ë<br />
‚ ÍËÌÓ: ÔÓÍÛÔÍÛ ÍËÌÓÚ‡ÚappleÓ‚,<br />
ÒÓÁ‰‡ÌË ÍËÌÓÙÂÒ-<br />
ÚË‚‡ÎÂÈ Ë Ú. ‰. éÒÌӂ̇fl ÒÚ‡Ú¸fl ÏÓËı<br />
Ò„ӉÌfl¯ÌËı apple‡ÒıÓ‰Ó‚ – ÌÓ‚˚È ÏÂʉÛ̇appleÓ‰Ì˚È<br />
ÍËÌÓÙÂÒÚË‚‡Î¸ ‚ ë‡ÌÍÚ-èÂÚÂapple·Ûapple-<br />
„Â. Ç ÌÂ„Ó ÛÊ ‚ÎÓÊÂÌÓ ÓÍÓÎÓ $500 Ú˚Ò.,<br />
Ô·ÌËappleÛÂÚÒfl ¢ $5–6 ÏÎÌ. ç‡‰Â˛Ò¸, ˜ÚÓ<br />
ÔappleË·˚θ ‰ÓÒÚË„ÌÂÚ $7 ÏÎÌ. Ç ÔÓÒÎÂ‰Û˛-<br />
˘Ë „Ó‰˚, ÍÓ̘ÌÓ, ·Û‰ÂÚ ·Óθ¯Â. ùÚÓ ‰ÓÎ-<br />
„ÓÒappleÓ˜Ì˚Â, ÌÓ ÔappleË·˚θÌ˚ ËÌ‚ÂÒÚˈËË.<br />
57<br />
íÂÍÒÚ: å‡appleËfl äÌflÁ‚‡
Change language