Decor November December 2019

isition of several different companies, we have now
become a group company. We currently have around
800 dealers in the domestic market as Festival brand.
It’s not easy to manage so many dealers from a single
point. Because, we have to direct contact with our
customers in the field with our own staff. We manage
our main stocks from the center here. This is a great
strategy in itself. There are no other brands currently
using this system.
Do you also use this strategy in exports?
After we put this system into operation, we said why
not do the same it abroad. We opened warehouses
in Germany and Saudi Arabia and started to implement
this system in our exports. We currently have
warehouses in nearly 10 countries, including Germany,
Arabia, China, Bosnia, Albania, Kuwait, Qatar
and Indonesia. We have an important mission; To be
the representative of Turkish carpet in the world. We
currently have investment projects abroad. These will
become clear later.
As the Festival brand, we aim to fully strengthen the
sales network in the next 5 years and have sales in 50
countries. We are currently active in 20 countries. But
we are working to achieve this goal in the coming periods.
We have 4 sales networks. First, we make sales
November - December 2019 • DECOR 29