Decor November December 2019

LCW Home aims 300 stores by 2023
LCW Home Brand Group Manager
Ummuhan San: ”Our goal is to
offer a more global collection
of trends accepted in all countries.”
LCW Home, which produces all of its production in
the country and produces value-added products,
aims for a peak position in its sector. Group Manager
of the brand, of which products are currently sold
in 140 stores in 23 countries, said that they would
expand their collections in the coming periods and
offer many different products in their stores. San
also announced that they would only open stores
under the name of LCW Home until the end of this
year and gave information about the developments
and targets in coming years.
As LCW Home, can you tell us about your recent
works?
We have now operations in 140 locations in about 23
countries. We have 72 stores in Turkey and 68 stores
abroad. We are increasing our number of stores every
day. In 2023, our target is to reach a total of 300 stores
in Turkey and abroad. We plan to open a few more
stores before the end of 2019. But in these stores, only
home textile products belonging to LCW Home brand
will be sold.
We all know the fact that 2018 fiscal troubles affect
purchasing power of the people. But despite this, we
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November - December 2019