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294 69 77; qronikaqronika@gmail.com<br />
Cannes Lions 2018 saqarTvelo daiwyo<br />
2018 wlis 11 maiss Tbilisis teqnoparkSi sareklamo sferos yvelaze<br />
masStabur festival Cannes Lions 2018-is adgilobrivma axalgazrdulma SesarCev-<br />
ma konkursma Young Lions Georgia-m starti aiRo. igi saqarTveloSi ukve meoTxed<br />
tardeba. aRsaniSnavia, rom yovelwliurad izrdeba monawileTa raodenoba.<br />
Tuki 2015 wels, rodesac saqarTvelos<br />
istoriaSi pirvelad Catarda SesarCevi<br />
turi, mxolod 11 gundi daregistrirda,<br />
2016 wels maTi raodenoba 106-s gautolda,<br />
2017-Si _ 116-s, wlevandel 2018 wlis<br />
axalgazrdul konkursSi ki 168 gundi iasparezebs,<br />
rac am droisTvis rekorduli<br />
raodenobaa.<br />
SesarCevi konkursi ukve meore welia, 5<br />
kategoriaSi mimdinareobs: Print, Design, Cyber,<br />
Film, Marketers. TiToeul kategorias<br />
Jiuris profesionali wevrebi afaseben<br />
sxvadasxva qveynidan. amasTan, wels yvelaze<br />
meti _ 40-40 gundi _ daregistrirda<br />
cifruli kampaniisa (Digital) da beWduri mediis<br />
(Print) kategoriebSi, 34 axalgazrda<br />
marketerebSi (Marketers), 28 _ videoreklamis<br />
(Film), xolo 26 _ dizainis (Design) kategoriaSi.<br />
TiToeuli kategoriis gamarjvebuli<br />
gundi organizatorebis dafinansebiT gaemgzavreba<br />
safrangeTSi, kanis kreatiul<br />
festivalze da saqarTvelos saxeliT SeebrZoleba<br />
msoflios sxva saukeTeso metoqeebs<br />
industriis erT-erTi yvelaze prestiJuli<br />
jildosTvis.<br />
mniSvnelovania, rom momdevno 3 wlis<br />
ganmavlobaSi kanis festivalis warmomadgenlobis<br />
mxardamWeri iqneba TBC banki,<br />
xolo 2018 wlis konkurss SemouerTdnen<br />
SOCAR Georgia Petroleum-i da Tbilisis meria,<br />
media mxardamWeri ki Marketer.ge gaxlavT.<br />
cnobilia, rom kanis lomebis saerTa-<br />
Soriso festivali (Cannes Lions International<br />
Festival of Creativity) yvelaze masStaburi da<br />
mniSvnelovani movlenaa msoflios sareklamo<br />
sferoSi, romelic 1954 wels iRebs<br />
saTaves da yovelwliurad safrangeTSi, qalaq<br />
kanSi imarTeba. festivalis simboloa<br />
lomi. cxadia, oqros, vercxlisa da brinjaos<br />
lomebis mosapoveblad mTeli msoflios<br />
sareklamo industriis profesionalebi<br />
ibrZvian, kanis lomis floba ki gansakuTrebul<br />
statuss sZens mis mflobels.<br />
axalgazrda lomebis konkursi kanis<br />
festivalis erT-erTi nawilia. aq sferos<br />
amomavali varskvlavebi erTmaneTs siZlieres<br />
sxvadasxva mimarTulebaSi umtkiceben.<br />
am konkurss sul 7 kategoria aqvs: beWduri<br />
reklama, dizaini, cifruli kampania,<br />
media, piari, video da axlagazrda marketeri.<br />
rogorc zemoT aRiniSna, TBC banki sami<br />
wlis manZilze iqneba am festivalis megobari<br />
da sponsori.<br />
nikoloz qurdiani _ TBC bankis gen-<br />
eraluri direqtoris moadgile:<br />
„gvgonia, rom kreatiuli industria,<br />
zogadad, qveynisTvis Zalian mniSvnelovania.<br />
rac ufro Tanamedroved mivudgebiT<br />
problemebs, miT ufro martivad amovxsniT<br />
maT. arakreatiuli azrovnebiT ki win ver<br />
wavalT, ai es aris Cveni rwmena. TBC-s aqvs<br />
ambicia, rom qveyanaSi yvelaze magari brendi<br />
da yvelaze magari klienti iyos kreatiuli<br />
industriisTvis. Sesabamisad, CvenTvis<br />
kritikulad mniSvnelovania, rom am<br />
saqmeSi viyoT CarTulebi. es mxardaWera<br />
mniSvnelovania imisTvis, rom sul ufro da<br />
ufro aqtiurad da maRali xarisxiT vimuSavoT.<br />
3 weli ki sakmaod didi vadaa imisTvis,<br />
rom Tema ganviTardes. mere SevxedavT,<br />
kidev ramdenime wels davamatebT Tu Tavs<br />
davanebebT da Tavisufal curvaSi gadavlen<br />
Tavad, rom sponsorebis gareSe iarsebon”.<br />
levan lefsveriZe _ saqarTveloSi kanis<br />
festivalis oficialuri warmomad-<br />
geneli:<br />
N16 (237) 15.05-21.05.2018 w.<br />
„daregistrirebuli 168-ve gundi, konkursis<br />
principiT, xuT kategoriaSi monawileobs,<br />
aqedan TiToeul kategoriaSi<br />
oqros, vercxlisa da brinjaos mflobelebi<br />
gamovlindebian, xolo oqros medlis<br />
mflobeli monawileebi kanis festivalze<br />
gaemgzavrebian.<br />
gamarjvebulebi Semdeg kviras gamovlindebian.<br />
gvyavs serTaSoriso Jiuri 61 sxvadasxva<br />
qveynidan. swored es adamianebi<br />
Seafaseben monawileebis namuSevrebs, daweren<br />
qulebs da pasuxi ramdenime dReSi<br />
gvecodineba.<br />
RonisZieba ki, zogadad, ukve 4 welia,<br />
saqarTveloSi tardeba da monawileTa<br />
raodenoba yovel wels izrdeba. 2016 wels<br />
iyo precedenti, rom qarTvelebma ukve<br />
kanSi moiges marketerebis kategoriaSi oqros<br />
medali, anu msoflio Cempionebi gaxdnen!<br />
es Zalian didi ram aris. iyo precedenti,<br />
roca qarTvelma axalgazrdebma evropis<br />
Cempionati, „evro besTi” moiges.<br />
saerTo jamSi, am iniciativiT, mTeli 4<br />
wlis ganmavlobaSi, kanis festivalis warmomadgenlobas<br />
am konkursebze gagzavnili<br />
gvyavs 32 qarTveli axalgazrda, rac saukeTeso<br />
perspeqtivaa axalgazrdebisTvis.<br />
axla ki maT 24 saaTis manZilze unda<br />
imuSaon da zustad erT dReSi unda Seqmnan<br />
raRac grandiozuli, ris Semdegac Jiuri<br />
gamarjvebulebs gamoavlens da Sesabamisad<br />
iqneba dajildoebis ceremoniali”.<br />
levan giorgaZe _ SOCAR Georgia Petroleum-is<br />
direqtori:<br />
„am tipis festivalebi da uSualod es<br />
RonisZieba udavod mniSvnelovania kreatiuli<br />
sferos ganviTarebisTvis.<br />
SOCAR Georgia Petroleum-i, am konkretul<br />
SemTxvevaSi, TBC bankTan erTad aris RonisZiebis<br />
mxardamWeri. Cven am proeqts imitom<br />
davudeqiT gverdiT, rom vfiqrobT,<br />
Tavad varT erT-erTi kargi damkveTi kreatiuli<br />
industriisTvis. vgulisxmob imas,<br />
rom yovel wels, komerciulis garda, gvaqvs<br />
socialuri dakveTa, anu socialuri<br />
proeqtebi.<br />
kreativis gareSe saTqmeli Zalian rTulad<br />
aRwevs mizans, miT ufro Tu, magali-<br />
Tad, 100-wlovan tradiciaze midgeba saqme.<br />
misi gadakeTeba, ubralod, imis TqmiT, rom<br />
am tradiciis Secvla ukeTesia an sxvanairad<br />
jobs, ase ar gamova, saqmes ar uSvelis.<br />
amitom Cven, msxvili kompaniebi, Tu gverdiT<br />
ar davudeqiT, Zalian rTulia am adamianebisTvis<br />
aRniSnul industriaSi Semosvla<br />
da damkvidreba. unda vuTxraT,<br />
Cven aq varT da Tqven ubralod ifiqreT,<br />
rom Cveni saerTo momavali ukeTesi iyos”.<br />
konkursis farglebSi wlevandel<br />
RonisZiebas Tbilisis meriac uWers mxars.<br />
axalgazrdebis winaSe ki sergi gvarjalaZe<br />
wardga, romelic meriis axal iniciativas<br />
_ Ramis ekonomikis ganviTare-<br />
bas kurirebs. man damswre sazogadoebas is<br />
ZiriTadi mizezebi auxsna, ris gamoc am iniciativis<br />
ganviTareba gaxda saWiro.<br />
rogorc zemoT aRiniSna, RonisZiebis<br />
gaxsnis ceremonia teqnoparkSi gaimarTa,<br />
sadac darbazSi uamravma axalgazrdam moiyara<br />
Tavi. maT Soris is adamianebi iyvnen,<br />
romlebic ramdenime dReSi gaimarjveben<br />
da kanis festivalzec gaemgzavrebian, maTi<br />
vinaoba ki jer, ra Tqma unda, Tavadac ar<br />
ician.<br />
TamTa jafariZe _ konkursis monawile:<br />
„dRes aq „redberis” warmovadgen. am<br />
konkursze SarSanac viyavi gamosuli, oRond<br />
Cyber-is kategoriaSi da wels gavdivar<br />
brendSi. mgonia, rom Tu am industriaSi<br />
xar, aseTi saxis konkursi da festivalebi<br />
Zalian sainteresoa, kidev ufro<br />
met SesaZleblobas gaZlevs imisTvis, rom<br />
sakuTari Tavi gamocado da, ra Tqma unda,<br />
Zalian did perspeqtivas xsnis. Tu ver<br />
moigeb, bolos da bolos, monawileobac<br />
mniSvnelovania”.<br />
emili qoriZe _ konkursis monawile<br />
(Digital-is kategoria):<br />
„am sferoSi axali var da sakuTari<br />
Tavis gamocda minda. jer konkretuli<br />
davalebac ki ar viciT, Tumca is, rom erT<br />
dReSi unda gavakeToT raRac Zalian Rirebuli,<br />
es ukve did adrenalins maZlevs. rac<br />
mTavaria, CvemTvis es ganviTarebis saSualeba<br />
da gamowvevaa, raRac axalia”.<br />
konkursis prezentaciisas xumrobiTac<br />
gaisma fraza, rom axalgazrdebisTvis mSvidi<br />
samuSao garemos maqsimalurad Sesaqmnelad<br />
Tavad inovaciebis saagentos Tavmjdomaris<br />
movaleobis Semsrulebelic ki<br />
mzadaa, Tavisi kabineti dauTmos maT.<br />
avTandil kasraZe _ inovaciebis saagentos<br />
Tavmjdomaris movaleobis Semsrule-<br />
beli:<br />
„saqarTvelos mTavrobisTvis mniSvnelovania<br />
kreatiuli industriis ganviTarebis<br />
xelSewyoba da Cveni roli am SemTxveva-<br />
Si aris mizeruli, Cven ufasod davuTmeT<br />
mTeli teqnologiuri parkis sivrce maT,<br />
raTa qarTvel marketerebs, dizainerebs,<br />
kreatiuli azrovnebis mqone adamianebs<br />
SesaZlebloba hqondeT SemoqmedebiT, inovaciur<br />
proeqtebsa da produqtebze imuSaon.<br />
darwmunebulebi varT, rom qarTvelebs<br />
aqvT is kreativi, rac aucileblad<br />
gvasaxelebs ara mxolod Cvens regionSi,<br />
aramed mTeli msoflios masStabiT! amis<br />
magaliTebi ukve iyo 2 wlis winaT, rodesac<br />
qarTvelebma did warmatebas miaRwies<br />
saerTaSoriso asparezze da imedi gvaqvs,<br />
Cveni da ara mxolod Cveni xelSewyobiT<br />
maT SesaZlebloba eqnebaT, TavianTi niWi<br />
da unarebi aCvenon msoflios. amiT, raRa<br />
Tqma unda, saqarTveloc erT-erTi warmatebuli<br />
qveyana gaxdeba msoflios Tval-<br />
Si”.<br />
konkursis Sedegad gamovlenili gamarjvebuli<br />
gundebi kanSi gaemgzavrebian, sadac<br />
imedi gvaqvs, rom did warmatebas miaRweven<br />
_ asaxeleben rogorc TavianT<br />
gunds, ise qveyanas da 2016 wlis Semdeg<br />
isev gveyolebian kanis oqros lomis mflobeli<br />
qarTvelebi!<br />
nino tabaRua<br />
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