Free Ebook: The Ultimate How-to Marketing Guide
Discover the Keys to Successful Marketing Online with David Meerman Scott New opportunities in online marketing emerge from every corner. How do you get a comprehensive view of the important ones and prioritize accordingly? To ensure your proficiency
Discover the Keys to Successful Marketing Online with David Meerman Scott New opportunities in online marketing emerge from every corner. How do you get a comprehensive view of the important ones and prioritize accordingly? To ensure your proficiency
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42<br />
Share This <strong>Ebook</strong>!<br />
www.Hubspot.com<br />
post ARcHiVeD mAteRiAls<br />
AfteR tHe eVent<br />
the ultimate ‘how-<strong>to</strong>’ marketing guide<br />
v<br />
After the event takes place, post online<br />
some of the materials used—pho<strong>to</strong>s,<br />
videos and presentations.<br />
for instance, after Hubspot’s user group, selected archives were uploaded<br />
and shared with guests and other interested audiences.<br />
by posting online the archived materials, you are serving three groups: those<br />
who attended, those who wanted <strong>to</strong> attend but couldn’t, and those who would<br />
like <strong>to</strong> attend next time. by archiving the event materials online, you are<br />
indirectly promoting similar events that will occur in the future. As David notes,<br />
“the search engine optimization of doing some of these things helps out really<br />
well for promoting next year’s conference.”<br />
wAtcH<br />
tHe ViDeo
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