David S. Hansen Bacheloropgave HA- 6 Semester 2010 SAS ... - VBN
David S. Hansen Bacheloropgave HA- 6 Semester 2010 SAS ... - VBN
David S. Hansen Bacheloropgave HA- 6 Semester 2010 SAS ... - VBN
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Gruppe nr. 9 Bachelorprojekt, <strong>HA</strong>- 6 semester. 01-12-<strong>2010</strong><br />
<strong>SAS</strong> som servicevirksomhed<br />
Indhold<br />
1. Executive Summary ................................................................................................................................... 3<br />
2. Indledning .................................................................................................................................................. 4<br />
3. Problemformulering .................................................................................................................................. 6<br />
4. Metode ...................................................................................................................................................... 6<br />
4.1 De 3 syn ................................................................................................................................................... 6<br />
4.2 Metodik ................................................................................................................................................... 7<br />
4.3 Empiri ....................................................................................................................................................... 8<br />
4.4 Valg af modeller ....................................................................................................................................... 8<br />
4.5 Kildekritik ................................................................................................................................................. 9<br />
4.6 Strategi .................................................................................................................................................... 9<br />
4.7 Afgrænsning ............................................................................................................................................. 9<br />
4.8 Projekt Design .......................................................................................................................................... 9<br />
5. <strong>SAS</strong>’ Nuværende Situation ....................................................................................................................... 13<br />
5.1 Økonomisk Situation ............................................................................................................................. 13<br />
5.2 Trafiknøgletal for <strong>SAS</strong> ............................................................................................................................ 15<br />
5.3 Opsummering ........................................................................................................................................ 16<br />
6. Branche Beskrivelse ................................................................................................................................. 17<br />
6.1 Hub and spokes ..................................................................................................................................... 17<br />
6.2 Punkt til Punkt operatører ..................................................................................................................... 18<br />
6.3 P.E.S.T .................................................................................................................................................... 18<br />
6.3.1 Politiske forhold .............................................................................................................................. 18<br />
6.3.2 Økonomiske forhold ....................................................................................................................... 20<br />
6.3.3 Sociokulturelle forhold ................................................................................................................... 21<br />
6.3.4 Teknologiske forhold ...................................................................................................................... 22<br />
7. Porters 5 Forces ................................................................................................................................... 24<br />
7.1 Leverandørernes forhandlingsmagt .................................................................................................. 24<br />
7.2 Kundernes forhandlingsmagt ............................................................................................................ 26<br />
7.3 Substituerende produkter ................................................................................................................. 26<br />
7.4 Indtrængningsbarriere....................................................................................................................... 27<br />
7.5 Intern rivalisering ............................................................................................................................... 28<br />
7.6 Udvalgte konkurrenter .......................................................................................................................... 31<br />
7.6.1 Cimber-Sterling ............................................................................................................................... 31<br />
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