SAK 99.indd - Umdasch - Shop Concept

Dem Ruf des Forums Wetzlar sind auch zahlreiche mittelständische
Unternehmen gefolgt. Many medium-sized concerns have
answered the call of the Forum Wetzlar.
henswerte Geschäfte eingerichtet:
Das Schuhhaus Fink,
das Modegeschäft Base Line
und das Sporthaus Kaps. Im
nur fünf Kilometer entfernten
Solms-Oberbiel betreibt
Kaps sein 10.000 m² großes
Haupthaus, das in der gesamten
Region ein Begriff ist. Mit
der ersten, 2.000 m² großen
Filiale im Forum sollen neue
Kundengruppen erschlossen
werden. Gleichzeitig bleibt die
Konkurrenz im eigenen Haus.
Durchaus typisch für die Sogwirkung
der Shopping-Center
ist der Fall von Andreas Rink.
Er hat seine beiden Geschäfte
im Lahnhof-Center in der
Wetzlarer Fußgängerzone aufgegeben.
Jetzt präsentiert er
unter dem Namen Base Line
auf 230 m² DOB und HAKA
mit Marken wie s.Oliver,
Street One und Edc. Außerdem
ist er mit einem weiteren
Geschäft als Tom Tailor-Franchisepartner
präsent.
The call of the
shopping centre
When it comes to consumer
patterns, since spring 2005 the
cards have been re-shuffled in
Wetzlar, in central Hessen. In
co-operation with the Deutsche
Euroshop AG, the ECE
has opened the Wetzlar Forum
next to the station, a complex
of 110 shops and restaurants
spread across an area of
23,500 m². The new temple to
consumerism and the historic
city centre now mark the twin
poles of the long city centre.
The changes in shopping patterns
may well have a negative
effect on the shops in the new
town between the two centres.
All things considered, however,
the Forum will contribute
to the aim of Wetzlar, with
its 58,000 inhabitants, to establish
a reputation as a shopping
centre. In addition to the
usual anchor establishments
(in this case Kaufland and Media
Markt) and the big-name
branches, increasing numbers
of medium-sized companies
are seeking to secure their future
perspective within shopping
centres, a growing trend.
The long-term attractions of
the centres for consumers,
above-average opportunities
compared with city locations
and often even lower rents are
the main reasons for this development.
Umdasch Shop-Concept has
provided the shopfittings for
three striking stores within the
Forum Wetzlar: Schuhhaus
Fink, the fashion store Base
Line and the sports shop Kaps.
Just five kilometres away in
Solms-Oberbiel, Kaps maintains
its 10,000 m² main store,
SHOP PANORAMA
which is a byword in the entire
region. The first branch store,
with an area of 2,000 m², aims
to appeal to new groups of customers.
At the same time, the
competition remains within
the company.
When it comes to demonstrating
the magnetic attraction of
the shopping centre, Andreas
Rink is a case in point. He has
given up his two shops in the
Lahnhof-Center in the pedestrian
precinct of Wetzlar. Now
his store, named Base Line,
has a DOB and HAKA of 230
m² in which he offers brands
such as Oliver, Street One und
Edc. He is also represented
with another shop in which he
is a Tom Tailor franchise partner.
Die Präsentation bei Base Line ist leicht und locker, vom Licht gut
in Szene gesetzt. The presentation at Base Line is light and
casual, and the lighting strategic.
Mit Base Line hat Andreas Rink im Forum Wetzlar eine neue,
attraktive Heimat gefunden. Andreas Rink has found a new and
attractive home in Wetzlar at Base Line in the Forum Wetzlar.
UMDASCH SHOP-CONCEPT 17