SAK 99.indd - Umdasch - Shop Concept

RETAIL REPORT
Ein horizontales Wandsystem
mit schwebenden Glasfächern
prägt die Präsentation
bei Fitzpatrick Shoes.
A horizontal wall system
of suspended panes of glass
defines the Fitzpatrick Shoes
presentation.
32
A Vibrant Retail Industry
Consumption has risen in tandem with the
country’s positive economic development, allowing
retailers to benefit from the favourable economic
climate. Long-established Irish retailers
and traders are now popular with visitors from
the United Kingdom and international movers
and shakers eager to benefit from Ireland’s buying
power alike (see chart).
Strong demand for retail spaces has accelerated
their creation. This has frequently resulted in
challenges to urban planners and architects as the
city centres are running out of appropriate properties
and are unable to keep up with the constant
demands placed upon retail spaces. And this has
promoted the construction of shopping malls, of
which the Dundrum Town Centre, on the outskirts
of town and just five kilometres from Dublin’s city
centre, is just one example. It is Ireland’s equivalent
to the Bluewater Centre just east of the city of London.
Following the completion of the first project
phase in spring 2005, 125 shops, 25 restaurants, a
cinema complex and theatre now grace the Dundrum
Town Centre’s 85,000 m 2 -retail space. The
sales space is to be expanded to 120,000 m² during
the final development phase, scheduled to be completed
by 2008. Top retailers such as Tesco (which
has set up a large store), Marks & Spencer, House
of Fraser, Next, Fitzpatricks, H&M and Zara are
already present.
Umdasch, shopfitter to the top shops
The construction of retail spaces in both Ireland
and the United Kingdom is characterised
by a marked division of labour. Marketing spe-
Der Fashion Store von BT2 trägt die Handschrift
der bekannten Architektur- und Design-Gruppe
Douglas Wallace. The BT2 fashion store bears
the signature of the renowned Douglas Wallace
design group.
cialists, architects, designers, creative minds
in various fields of work and project managers
often collaborate on projects before a legion of
workmen and craftsmen such as shopfitters are
called upon to transform the vision into reality.
Complete service packages composed of various
flexible and interchangeable individual elements
are becoming increasingly popular with Ireland’s
retailers, however, as these tend to provide the
greatest possible price stability and most accurate
deadline determination.
The minds behind Umdasch Shop-Concept
have mastered this fine art. They carefully select
and assemble the appropriate teams for various
tasks. Umdasch has been involved in a number of
specific projects in Ireland for several years: Guinness’s
Brandland, a number of Duty Free Shops for
SHOP aktuell 99