Modulhandbuch_BWL_WiWi_WS 12_13.pdf - Fachbereich ...

Schwerpunkt Verhaltensorientierte WirtschaftswissenschaftModul 2: Verhaltensorientierte WiWi11. Corporate Cultures and Industry Evolution12. Case II: Baxter Boys13. Old Institutionalism and Organizational Behavior14. Conclusions: Do We Now Better Understand HumanBehavior in Organizations?Excursus: Education at Business Schools and ItsImplicationsLiteratur • Ghoshal, S. and Moran, P. (1996): "Bad for Practice: ACritique of the Transaction Cost Theory", Academy ofManagement Review, Vol. 21, No. 1, pp. 13-47.• Cordes, C., Richerson, P. J., McElreath, R. andStrimling, P. (2008): "A Naturalistic Approach to theTheory of the Firm: The Role of Cooperation andCultural Evolution", Journal of Economic Behavior &Organization, Vol. 68, No. 1, pp. 125-139.• Williamson, O. E. (2002): "The Theory of the Firm asGovernance Structure: From Choice to Contract",Journal of Economic Perspectives, Vol. 16, No. 3, pp.171-195.Zuordnung zumBachelor BetriebswirtschaftslehreStudienprogramm103