»feine adressen – finest« – München 3 2018

finest title | 7 a
AP House opens in Munich
On September 18th, 2018, the Swiss manufacture of
watchmaking Audemars Piguet will officially open the first AP House
in Germany, setting new standards for the customer experience.
Munich will be the fourth AP House to open this year, after Hong
Kong, New York and Milan. Madrid and London will follow later
in 2018.
The newly created AP House is supposed to give fans and customers
of the Audemars Piguet brand a new contact point with a real
feel-good factor. The watchmakers worked together with their customers
to create the Lounge concept, which is one more answer to
the question Audemars Piguet is always asking: »What else can
we do to improve your Audemars Piguet experience?«
»The Munich location plays a central role for us in Europe. We are
delighted to boost our presence in Germany in order to be even
closer to our customers and provide them with the best possible
service and a true home-away-from-home,« explains CEO
François-Henry Bennahmias.
The starting point for the concept was the question of how the
founders of the brand, Jules Louis Audemars and Edward Auguste
Piguet would have indulged their customers had they lived in the
twenty-first century, travelled the world and shared their passion
for beautiful watches with them. Both travelled a lot themselves, so
this notion of a retreat in a faraway place would correspond with
their ideas. The
AP House is a
place where you
feel completely
at home and
spend time with
people whose
company you
enjoy. The contemporary
design provides the perfect framework for enjoying the
simple pleasures of life with guests. Visitors here find the peace and
quiet they need to relax, reflect, communicate or switch off, all in
conjunction with excellent service.
The AP House will also be staging selected events for customers
and media representatives, during which guests can find out more
about the watchmakers’ creations, their expertise and their place in
today’s world. AP House guests around the world will have exclusive
access to the new Royal Oak Offshore Selfwinding Chronograph
model. This is an 18-carat pink gold version of the stainlesssteel-cased
model launched in 2017, and its caseback is engraved
with »Limited edition of 100 pieces.« This new model, in the
great tradition of the Royal Oak Offshore, will no doubt inspire
the wearer to further adventures.
© Fotos: Audemars Piguet
Audemars Piguet Deutschland GmbH · Maximilianstraße 35 · Eingang C (über Herzog-Rudolf Straße)· 80539 München
+49 (0)89 262 049 300 · aphouse.munich@audemarspiguet.com · www.audemarspiguet.com