22.02.2013 Views

The Prius That Shook.. - VFAQ Prius Site

The Prius That Shook.. - VFAQ Prius Site

The Prius That Shook.. - VFAQ Prius Site

SHOW MORE
SHOW LESS

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

Isao Tsuzuki, Chief Engineer for the Raum model, had<br />

theorized that "since Raum is a family car that is comfortable<br />

for both the elderly and children, a sedan type would be most<br />

appropriate." He held onto the sedan design as long as he<br />

could, but finally gave up and switched the design concept<br />

to a two-box type, station wagon vehicle without a trunk.<br />

This time the design was approved at once because the design<br />

had been thoroughly scrutinized. <strong>The</strong> Raum available today is<br />

the result of the design change. Uchiyamada had carefully<br />

watched the process, and had become convinced that<br />

obtaining the approval for a three-box sedan would require<br />

much work and his strong conviction that his design<br />

selection was correct.<br />

Design Facilities of Japan, the U.S., and Europe<br />

Toyota's design division is divided into four locations.<br />

<strong>The</strong>y are the Design Division at Toyota's Head<br />

Office in Toyota City, Tokyo Design Division, CALTY Design<br />

Research in California, U.S.A., and the European Office of<br />

Creation (EPOC) in Brussels, Belgium. <strong>The</strong> design<br />

division in Toyota City is further divided into four<br />

autonomous sections: an independent Design Division<br />

within the Technology Division, Design Division I in the<br />

Vehicle Development Center I, Design Division II in the<br />

Vehicle Development Center II, and Design Division III<br />

120

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!