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The Prius That Shook.. - VFAQ Prius Site

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In addition, Sugiura had heard that the project was<br />

endorsed by Chairman Toyoda. It was imperative that the<br />

project be considered very seriously. Sugiura was in a<br />

quandary and he said,<br />

"Please give me some time to think."<br />

Time passed, but Sugiura was still unable to reply<br />

positively.<br />

"Mr. Kimbara, I would be interested in taking over the<br />

project, if I may." Unable to watch the days go by with no<br />

progress, Risuke Kubochi, General Manager of General<br />

Engineering Division (now Executive Vice President of<br />

Toyota Auto Body Co., Ltd.), stepped forward. As the<br />

General Engineering Division General Manager, Kubochi<br />

had attended every progress report meeting of the four<br />

Vehicle Development Centers, and had listened to the<br />

dialogue.<br />

Kubochi had been directly involved in R&D in the<br />

past, and had been the Chief Engineer for the development<br />

of the Celica. However, after becoming the General<br />

Engineering Department General Manager, he became<br />

skeptical about the effectiveness of the current<br />

development system. Although he often gave people the<br />

impression that he was not very friendly, he had the strong<br />

determination to accomplish every task that he took up,<br />

and was looked up to by young engineers.<br />

After a Silence, Kimbara responded. "Okay. My initial<br />

intent was to have the Vehicle Development Center II take<br />

charge of it. However, you have access to every<br />

16

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