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The Prius That Shook.. - VFAQ Prius Site

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the attic, and had removed the escape ladder. <strong>The</strong>y were on<br />

their own.<br />

Shinichi Abe, who had joked, "For us to actually do that<br />

would be an accident," was trembling in fear at the<br />

gravity of the commitment.<br />

Yaegashi was surprised at the amount of impact on the<br />

foreign media. <strong>The</strong> American media, in particular, reported<br />

the event in greater detail than the Japanese media. <strong>The</strong> United<br />

States has been hard on emissions but easy on fuel<br />

economy and CO 2. <strong>That</strong> had not changed from the first<br />

days of the Muskie Act, with which Yaegashi was involved.<br />

With their attention on THS that emphasizes fuel economy,<br />

Yaegashi felt as if it was another challenge from the United<br />

States.<br />

On July 9th , Okuda stood at the podium to give an<br />

opening speech for the "Toyota Environmental<br />

Forum" held at the Tokyo Waterfront. He spoke of Toyota's<br />

extraordinary commitment.<br />

"Humans vested their dreams on automobiles in the<br />

20 th century. For the automobile to sustain its position as a<br />

useful tool in the 21 st century, the auto industry itself must<br />

lead society by making environmental efforts. Toyota will<br />

position preservation of the global environment as the top<br />

priority issue, and will allocate all necessary resources in our<br />

commitment.<br />

This forum was a part of the "Toyota ECO Project"<br />

and showcased the company's environmental commitment.<br />

352

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