The Prius That Shook.. - VFAQ Prius Site

what kind of product to make."
"Okay, then, let's look for keywords that indicate what is
needed for the 21 st century car," Uchiyamada suggested. He
also said,
"It could be anything. What should a car be? Or what
kind of a car do you want in the 21 st century? There
should be many books and articles on this subject available in
the market. Let's all look for concepts and draw up a list of
keywords that strongly relate to the automotive society of the
21 st century."
Several days later, many keywords were offered:
"Increased traffic accident fatalities," "increased population of
the elderly in developed nations," "decreased childbirth and
more women in the workplace in Japan," "rapid
development of multimedia," "more serious traffic
congestion," and so on.
Ishida then put together a report on those keywords.
After many brainstorming sessions, two key words remained:
"natural resources" and "environment."
Those key words were especially meaningful at that time
because auto makers were focusing on the depletion of the
ozone layer due to the use of CFCs (chlorofluorocarbons) in
air conditioning systems. Also, Uchiyamada recently had
overheard his wife and his elementary school age daughter
talking about how to sort trash for the various waste disposal
methods his daughter had learned at school. After listening
to the discussion, Uchiyamada realized that he lived a life
far more detached
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