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The Prius That Shook.. - VFAQ Prius Site

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to eventually replace the existing E-type engine.<br />

At the Vehicle Development Center II that develops FF<br />

cars, the "New Basic Car (NBC)" project was under way at<br />

that time to create the global-strategy car for the 21 st century.<br />

Its vision was a compact car with an engine of 1000cc to<br />

1500cc, a small exterior profile but spacious interior, and<br />

superior crashworthiness features.<br />

Honorary Chairman Eiji Toyoda's third son was the<br />

project leader and his project was attracting a lot of attention<br />

as the first post-war "Toyota model produced by a Toyoda-<br />

family engineer." Shuhei Toyoda had been appointed to the<br />

Toyota Board in June 1998, and became Deputy General<br />

Manager of Vehicle Development Center II, where he was to<br />

supervise the development of "NBC." He also assumed the<br />

position of the General Manager of the Takaoka Plant to<br />

supervise the production of "NBC" and <strong>Prius</strong>.<br />

It is extremely rare for a Board member to supervise both<br />

development and production work at the same time. Shuhei<br />

took on the dual role because he was determined to be solely<br />

responsible for the "NBC" from development to<br />

production, and wanted to show that he could<br />

successfully develop a "Toyoda" car.<br />

<strong>The</strong> two-box car Vitz, which is Shuhei's "NBC"<br />

equipped with a new 1000cc gasoline engine, was<br />

introduced to Japanese consumers in January 1999.<br />

Meanwhile, the same car was exported to Europe with the<br />

model name Yaris, and is also to be manufactured at<br />

149

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