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The Prius That Shook.. - VFAQ Prius Site

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General Managers of departments in charge of<br />

technology, production, production technology, and sales,<br />

as well as Executive Vice President Wada, were to be present<br />

at the review.<br />

A panel review also was scheduled. Several hundred<br />

panelists chosen from non-technology sections in the company<br />

were to judge by scoring the designs, based on 20 or 30<br />

criteria. <strong>The</strong> selected design would become the official design<br />

after receiving the approval of the President and the Members<br />

of the Board at the final review in September. A vehicle<br />

design is almost never rejected at the final review, so that the<br />

occasion is in fact a presentation of the final design.<br />

<strong>The</strong> panel review method is said to have originated in<br />

the United States, and today many auto makers are using<br />

the method for design decisions. It is considered to be the only<br />

way to achieve an evaluation of a design that is close to one<br />

achieved by using consumers. Since companies want to keep<br />

confidential their designs in the development-stage and<br />

are not willing to show them to the public, a review by<br />

panels of company employees is deemed closest to a review by<br />

a public panel.<br />

<strong>The</strong> panel consists of people in many different age groups<br />

from young workers to those near retirement age. <strong>The</strong>y<br />

work in many different areas from management to factory<br />

floor, and there also are many women on the panel. A panelist<br />

does not necessarily have to have a driver's license. To keep the<br />

process strictly confidential,<br />

132

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