The Prius That Shook.. - VFAQ Prius Site

problems, reports on problems and accidents, and even
environmental statements.
Some time after the launch of Prius, a staffer told
Uchiyamada about this homepage. In it problems related to
the technology were discussed, and some problems were
misunderstood. After reading through this homepage for a
few days, Uchiyamada told his staff and colleagues.
"There are many opinions shared in this homepage,
and I think that these are the true voices and opinions of the
owners. You may all want to tell them that they are mistaken
or not understanding a situation, but let's stay out of it and
look at it only as a third person. If you feel the urge to voice
your opinions, make sure you do it as an ordinary citizen
instead of a Prius engineer. These opinions and complaints
are our assets."
Ishida, who was in charge of the Prius package and
interior design, was frustrated that the consumers only
focused on the hybrid system when Prius was launched.
However, as days passed, more people were beginning to
evaluate the package and speak of it highly.
"People who know are appreciating our design. After
all, Prius is the forerunner of the future sedan for not only
Toyota but also all auto makers of the world."
Ogiso remembered what Honorary Chairman Eiji
Toyoda said when G21 was starting. "If I were young, I'd love
to work on Prius."
He finally realized how great the task was that he and his
colleagues accomplished.
375