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FROM THE Wired's new book publishing venture proves that rumors of
If you can see the denuded forests through the trees, you know that words on paper are here to stay, and that books are a pro- tected species. If you are immersed in the future but haven't fallen for all the blather about print's passing, then the thing for you to do —in the name of creative direction—is to go with the flow. Which is what John Plunkett, creative director of Wired, a magazine about digital culture, did when he co-founded HardWired, the book division of the Wired media conglomer- ate (recently renamed Wired Books). "Ordinary information is going to gravitate to electronic media," states Plunkett, "but extraordinary content is going to remain in the print domain?' That is why a little more than two years ago HardWired was founded to make the magazine's mission—"to deliver news from the future"— both relevant and accessible, in the present. print's demise have been greatly exaggerated. BY STEVEN HELLER Time will tell whether or not HardWired can convince Wired's devoted readership that books are really here to stay, but for now Plunkett is certain there is a viable niche for them on the media landscape for the fore- seeable future. HardWired is documenting the history of the future by reprinting media classics such as The Medium is the Massage and War and Peace in the Global Village by Marshall McLuhan and Quentin Fiore and originating commentaries on forthcoming waves, including Jargon Watch: A Pocket Dictionary for the Jitterati, Mind Grenades: Manifestos from the Future and Bots: The Origins of a New Species.
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