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00 H sham & Edwards<br />

are based on a Malaysian case study. This case study refers to the pilot projects, the<br />

Warga Emas Networks and Eagle Nest, that were organised in collaboration with The<br />

Malaysian Institute of Microelectronic Systems (MIMOS) and the former Ministry<br />

of National Unit and Social Development of Malaysia. Related examples and data<br />

were also taken from interviews with older adults at senior citizens centres, and a<br />

survey of awareness and usage of computers by senior citizens in Malaysia that was<br />

conducted in September 2005 by the first-named author. It is hope that the examples,<br />

based on the Malaysia scenario, will have broader significance. Most existing work<br />

on elderly users and the Internet primarily focuses on the elderly users in more<br />

developed regions such as UK, U.S., and Japan. There are a number of new factors<br />

introduced when one considers the situation in developing regions, including to<br />

cultural differences, demographic variables, and applicable legislation.<br />

Referring to the World Wide Web (WWW), the user survey (Cultural Issues Questionnaires)<br />

conducted by the Graphics, Visualisation and Usability Center, Georgia<br />

Institute of Technologies, Atlanta, has shown that cultural preferences and biases<br />

affect user satisfaction and performance while browsing the Internet. For example,<br />

some Middle Eastern and European respondents stated that American images make<br />

the computer harder to learn, while Asian and American respondents believe American<br />

images have no effect on learning. What is more, Asian respondents suggest that if<br />

the Web sites were designed for their language and culture, more people would be<br />

willing to use the Web (Barber & Badre, 1998). Though the survey was not specifically<br />

targeting elderly users, nevertheless, it showed that cultural differences and biases<br />

exist among the Internet users regardless of their age group. Those dissimilarities,<br />

especially in the ageing group, would be new challenges and prospective areas for<br />

future research and trends in universal Web design.<br />

What. do.we. Need.to....................<br />

Know.about.Ageing?<br />

Gregor, Newell, and Zajicek (2002) states that the elderly can be categorised into<br />

three different groups:<br />

• Fit elderly who do not appear—nor would consider themselves—disabled, but<br />

whose functionality, needs, and wants are different to those they had when<br />

they were younger.<br />

• Frail elderly who would be considered to have one or more disabilities, often<br />

severe ones, but in addition, will have a general reduction in many of their<br />

functionalities.<br />

Copyright © 2007, Idea Group Inc. Copying or distributing in print or electronic forms without written permission of<br />

Idea Group Inc. is prohibited.

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