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Section IV Cultural Issues Interpret ng the Female User Copyright © 2007, Idea Group Inc. Copying or distributing in print or electronic forms without written permission of Idea Group Inc. is prohibited.
178 Ess Chapter VIII From Computer- Mediated Colonization to Culturally Aware ICT Usage and Design Charles Ess, Drury University, USA <strong>Abstract</strong> A number of examples demonstrate that technologies of computer-mediated communication (CMC) embed and foster specific cultural values and communicative preferences. Differences between the values and preferences embedded in CMC and those of a given cultural group thereby lead to communication failures. Hofstede’s and Hall’s theories partially explain these failures and, by contrast, examples of successful online cross-cultural communication via CMC designed to incorporate important cultural and communicative differences. Copyright © 2007, Idea Group Inc. Copying or distributing in print or electronic forms without written permission of Idea Group Inc. is prohibited.
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