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GLOB.IDEALIZATION MOND.IDÉALISATION - Faculty of Social ...

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139 | Mond.Idéalisation<br />

Megan Pickup | Challenging the WTO and TRIPS<br />

Moreover, Keck and Sikkink, in evaluating the successes and<br />

limitations <strong>of</strong> different advocacy networks, have conceptualized ideal issue<br />

characteristics that align with mobilizing for affordable HIV/AIDS<br />

treatments. These ideal issue characteristics are those which facilitate<br />

advocacy given they are easier to frame, as problems “…whose causes can be<br />

assigned to the deliberate (intentional) actions <strong>of</strong> identifiable individuals…”<br />

through a clear, causal chain 48 ; one issue in particular that has been<br />

particularly effective for mobilizing individuals is instances involving bodily<br />

harm to vulnerable individuals as it seems to transcend specific cultural or<br />

political contexts 49 . This fits almost seamlessly with access to HIV/AIDs<br />

treatment given the actions and inactions <strong>of</strong> such actors as pharmaceutical<br />

companies had designated ARVs as private goods, causing significant harm –<br />

the reduced quality and length <strong>of</strong> people’s lives - to those who cannot afford<br />

them. The issue characteristic was therefore instrumental in supporting civil<br />

society’s successes as their framing <strong>of</strong> the problem and solution held the<br />

South African government in a negative light that could have threatened their<br />

political legitimacy had they not eventually acquiesced; in other words, “states<br />

that have internalized the norms <strong>of</strong> the human rights regime…resist being<br />

characterized as pariahs” 50<br />

.<br />

48 Keck and Sikkink, 27.<br />

49 Keck and Sikkink, 212.<br />

This is not to say that there are not significant cultural, class, or other tensions that are<br />

evident within campaigns. I will explore this when examining the TAC as a democratic<br />

globalizer.<br />

50 Keck and Sikkink, 118.

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