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2.1 Qualitative Aspects FIELD STUDY<br />

with usually only an external mouse attached, thus being bound to using a limited<br />

keyboard and a relatively small screen.<br />

The consultant’s day is determined by constant time pressure and overtime work.<br />

Besides personal notes and a calculator, Microsoft Excel is by far the most important<br />

tool for the consultant’s work, followed by Microsoft PowerPoint. Microsoft Power-<br />

Point is even preferred over Microsoft Word to create minutes of meetings, because<br />

PowerPoint slides are easy to show and to discuss in later meetings. Additionally,<br />

they can sometimes be put to further use in other PowerPoint presentations.<br />

Visuals<br />

The visuals typically are part-time student workers. They have a diversity of edu-<br />

cational backgrounds which generally show no relation to their work as Microsoft<br />

PowerPoint experts. The expertise required to do the job in the pool is acquired<br />

on the job. For this reason, the actual skills in using Microsoft PowerPoint vary<br />

considerably among the visuals and relate fairly well to the duration of their em-<br />

ployment. It is only after about two years of experience that a visual achieves top<br />

performance in using PowerPoint<br />

The visuals share an office with a number of workplaces which they use in turn.<br />

There is no fixed relation between workers and places, meaning that only the most<br />

important software settings are changed according to personal preferences. The<br />

visual office is well equipped with up-to-date hardware including large screens and<br />

high-capacity printers. Approximately half a dozen workers share the same location.<br />

Due to this the computers’ audio is generally turned off. The pool works in two 6-<br />

hour shifts, which are scheduled flexibly, according to each worker’s personal needs<br />

and the demands of the consultancy’s business.<br />

2.1.3 Workflow<br />

The workflow of a visual is part of a bigger picture, which is the consultant’s work-<br />

flow. Therefore, I first examine the workflow which represents a consultant’s job<br />

with respect to presentation creation and then zoom in to the more specific workflow<br />

of a visual.<br />

A Consultant’s day<br />

Customer communication and team communication together with the respective<br />

postprocessing make up the greater part of a consultant’s day. When it comes to<br />

putting ideas and concepts into a presentation format, the consultant more or less<br />

works along the following lines (Fig. 1).<br />

A. First of all, a Story Line is found. The story line represents the hypothesis<br />

or core statement of the presentation, which is the result of the preceding<br />

analysis. It is laid out on a single sheet of paper, as a story board of thumbnail<br />

slides and preliminary headlines.<br />

11

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