PGP Handbook - Institute of Public Enterprise

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Semester-II Code Subjects Credits 201 Production & Operations Management 202 Operations Research 4 203 Marketing Research 3 204 Human Resource Management 3 205 Indian Business Environment 3 206 Financial Management 4 207 PGDM Corporate Governance & Business Ethics 3 208 PGDM Decision Support System 3 209 PGDM Entrepreneurship Development 3 210 PGDM Elements of Banking & Insurance 3 211 Seminar/ Viva Voce [1+1] 2 212 Summer Project/ Viva Voce 3 Total Credits 38 Semester-III Code Subjects Credits 301-304 * Four papers from elective 1 (4 x 3 = 12 credits) 12 305-308 * Four papers from elective 2 (4 x 3 = 12 credits) 12 309 Strategic Management 4 310 PGDM Business Laws 3 311 Seminar/ Viva Voce [1+1] 2 Total Credits 33 Electives The students have to select any two Elective Streams from the following: Finance Electives F1 Security Analysis & Portfolio Management 3 F2 Financial & Credit Analysis 3 10 • Institute of Public Enterprise – PGP Student Handbook 4 F3 Financial Planning & Wealth Management 3 F4 Risk Management & Derivatives HRM Electives 3 H1 Industrial Relations & Labour Laws 3 H2 Training & Development 3 H3 Contemporary Issues in HRM 3 H4 Organizational Development Operations Electives 3 O1 Supply Chain Management 3 O2 Total Quality Management 3 O3 Management of Service Operations 3 O4 Technology Management Systems Electives 3 S1 Relational Database Management System 3 S2 Management Information System 3 S3 e- Business 3 S4 Data Warehousing & Business Intelligence Marketing Electives 3 M1 Services Marketing 3 M2 Consumer Behaviour & CRM 3 M3 Strategic Marketing 3 M4 Sales, Distribution & Retail Management 3 Semester-IV Code Subjects Credits 401PGDM International Business 3 402PGDM Project Management 3 403PGDM Privatization and Regulation of Business 3 404 Long term Project 5 Total Credits 14
Post-Graduate Diploma in Management- Retail & Marketing The Post Graduate Diploma in Management – Retail & Marketing (PGDM-RM), is a two year full time programme comprising four semesters of study including the project work. n The course is approved by All India Council for Technical Education (AICTE), Ministry of Human Resources, Government of India. Programme Objectives n To facilitate accelerated learning in Marketing and Retail Management. n To provide strong conceptual background, analytical skills and techniques for problem solving and decision making. n To develop knowledge of contemporary Marketing and Retail Management issues at the strategic level. n To provide trained post graduates to suit the requirements of Marketing and Retail industry. Highlights n Academic Member of Retailers Association of India (RAI) n An integrated, multi-disciplinary programme with innovative teaching methods to enhance analytical and problem-solving skills. n Captains from industry / business regularly invited to address the students, bridging the gap between classroom theory and shop floor practices. The focus is on comprehensively grasping the market environment and evolving business practices. n Personality Development module to tap the full potential of students by improving self-management, business communication skills and leadership, while inculcating work ethics and a proper career attitude. TOTAL CREDITS S No Semester Credits 1 I 38 2 II 38 3 III 39 4 IV 05 TOTAL 120 The first year of the programme is devoted to the imparting of core management courses along with a few programme specific courses. The students are required to undergo six weeks of Summer Internship in reputed enterprises for industry exposure and to gain hands-on-experience of working in a business organization during the interregnum of first and second year. The students are also required to carry out a Long Term Project during the IV Semester, which prepares them for assignments in the industry. The second year is devoted to the study of vital issues of strategy and implementation. The students will get an opportunity to gain expertise in select functional areas of their choice. The students are required to choose two specializations from Finance, HR, Operations & Systems Electives. Semester-I Code Subjects Credits 101 Management & Organizational Behaviour 4 102 Financial, Cost & Management Accounting 5 103 Managerial Economics 3 104 Quantitative Techniques for Management 4 105 Marketing Management 3 106 Personality Development & Business Communications 4 107 IT for Business Applications 3 108 Foreign Language 3 Institute of Public Enterprise – PGP Student Handbook • 11
Page 3 and 4: Management education is transformin
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for Organization Improvement. Prent
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Competitive advantage through techn
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Unit II : Data Warehouse Implementa
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Unit II : Product Strategies: Produ
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11. H.Igor Ansoff (1965/1987), “
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classification of services. Service
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4. Henning, C.N., W Piggot and W.H
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Journals 1. Journal of Supply Chain
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Globalization - Theoretical Explana
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Mean-Variance Analysis. Computation
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ewards and risks. Investment perspe
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Committee, Investor servicing and i
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tain the prior permission of the Di
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or copying from others during the e
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PGP Handbook - Institute of Public Enterprise

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