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PGP Handbook - Institute of Public Enterprise

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Text Book(s)<br />

1. Gitlaw, Howard S, “Quality Management”, Mcgraw<br />

Hill Limited, Latest Edition.<br />

Suggested Readings<br />

1. Dale H. Besterfield, Carol Besterfield Michna, Glen<br />

Besterfield, Mary Besterfield Sacre, “Total Quality<br />

Managemen”, Prentice Hall<br />

2. David L. Goetsch, Stanley Davis, Stanley B. Davis,<br />

”Quality Management”, Prentice Hall<br />

3. Joel E. Ross, ”Total Quality Management: Text,<br />

Cases and Reading”, St Lice Press<br />

4. James R. Evans,”Total Quality Management, Organization<br />

and Strategy”, Thomson, South Western<br />

5. John S. Oakland, ”Total Quality Management: Text<br />

With Cases”, Butterworth – Heinemann<br />

6. John T. Rabbitt, Peter A. Bergh,”The ISO 9000<br />

Book: A Global Competitor’s Guide to Compliance<br />

and Certification”, Quality Resource<br />

7. S. Thomas Foster, Jr., ”Managing Quality”, Prentice<br />

Hall<br />

MANAGEMENT OF SERVICE<br />

OPERATIONS<br />

Code: O3 Credits: 3<br />

Unit I : Introduction to Service Operations Management.<br />

Types <strong>of</strong> Services, Designing and<br />

Development <strong>of</strong> Service Delivery Systems,<br />

Locating Facilities, Managing capacity and<br />

demand management in service operations,<br />

Forecasting Demand for Services, Service<br />

Inventory Systems.<br />

Unit II : The human dimension in services management,<br />

Selection and use <strong>of</strong> enabling technologies,<br />

Service Quality and Continuous<br />

Improvement, Performance measurement,<br />

Driving operational improvement challenges<br />

62 • <strong>Institute</strong> <strong>of</strong> <strong>Public</strong> <strong>Enterprise</strong> – <strong>PGP</strong> Student <strong>Handbook</strong><br />

in service operations, Service Management<br />

in the International arena.<br />

Unit III : Service supply chain management, Growth<br />

and expansion strategies, Cases from banking,<br />

airlines, hotels, hospitals, Retail etc.<br />

Text Book(s)<br />

1. Metters; King Metters; Pullman;Walton, “Service<br />

Operations Management”, Cengage Learning.<br />

Suggested Readings<br />

1. Johnston Robert & Clark Graham (2005), Service<br />

Operations Management: Improving Service Delivery<br />

(Paperback), Prentice Hall; 2 edition (3 Mar<br />

2005)<br />

2. Zeithaml, V., Bitner, M.J., Gremler, D., Mahaffey,<br />

Hiltz, B. (2003) Services Marketing: Integrated<br />

customer focus across the firm, Tata McGraw Hill<br />

3. Haksever, C., Render, B., Russell, R. S., & Murdick,<br />

R. G. (2000), “Service management and operations”<br />

Upper Saddle River, NJ: Prentice-Hall, Inc.<br />

ISBN 0-13-081338-9<br />

4. James A. Fitzsimmons and Mona J. Fitzsimmons,<br />

Service Management, fourth edition, McGraw-Hill,<br />

ISBN 0-07-286820-1<br />

Journals<br />

1. Manufacturing & Service Operations Management<br />

(M&SOM)<br />

TECHNOLOGY MANAGEMENT<br />

Code: O4 Credits: 3<br />

Unit I : Definition and importance <strong>of</strong> technology,<br />

Technology changes and its implications,<br />

Technology cycle approach to technology<br />

management, Choice <strong>of</strong> technology & Appropriate<br />

technology, Technology forecasting &<br />

monitoring, Technology management process,

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